Super Bowl LVI airs Sunday, Feb. 13 on NBC, a unit of Comcast Corporation (NASDAQ: CMCSA). Millions will tune in to watch the Los Angeles Rams take on the Cincinnati Bengals in the National Football League Championship Game. Many will also tune in to watch ads from public and private companies.
Super Bowl LVI ads had an average cost of $6.5 million for a 30-second spot, a steep price to pay for an ad to be seen by a massive audience. For many businesses, advertisements prove to be successful and can help introduce new products and initiatives.
Here are a few publicly traded companies that have Super Bowl LVI ads that could see stock prices fluctuate if their ads and messages are well-received on Sunday.
Yummy brands: For the first time since 2016, Taco Bell is featured in a Super Bowl ad. The company, which is owned by Yum Brands (NYSE: YUM) will feature a music superstar Doja Cat in an advertisement titled “The Grande Escape”. The ad features a remake of Hole’s song “Celebrity Skin” and encourages fans to download the Taco Bell app and become members of the Taco Bell Rewards program. The announcement coincides with Taco Bell celebrating its 60th anniversary and the company’s “Live Mas” slogan celebrating its 10th anniversary.
The North Star: Electric vehicle company The North Starwhich merges with Gores Guggenheim Inc. (NASDAQ: GGPI), will air its first-ever Super Bowl commercial. A 30-second commercial will air during the first quarter of the game. The company hasn’t shared much ahead of the game, which could create more of an element of mystery. The ad could continue to boost brand awareness for Polestar, which is working to complete its SPAC merger and hopes to become a major player in the electric vehicle industry.
Caesar Entertainment: Sports betting will be a big theme around Super Bowl LVI with more states able to legally bet on the outcome of the game and hundreds of prop bets. Sports betting companies will also run advertisements to highlight their brands and potentially huge promotions in a bid to win customers. Entertainment Caesars (NASDAQ: CZR) will air its first-ever Super Bowl commercial, which will feature JB Smoove, Halle Berry and the Manning family. Interestingly enough, Caesars will also be airing a new Puppy Bowl commercial on September 13th as well, a game airing on Discovery Communication (NASDAQ: DISCA) Animal Planet channel.
The ad comes as Caesars Sportsbook took a surprising top spot in market share in New York for the first month of legal sports betting. The company could look to continue to build momentum there and in other states as it competes with the biggest online sportsbooks.
General Engines: Super Bowl commercials are known for featuring celebrities, and also sometimes feature stars of TV shows or movies. General Engines (NYSE: GM) may have one of the most talked about Super Bowl LVI commercials on Sunday with a commercial that will bring together members of the Austin Powers franchise. The ad centers around Dr. Evil taking over General Motors.
“We are using climate change as an enemy,” said General Motors’ global marketing director. Deborah Wahl noted.
The 60-second ad focuses on General Motors’ efforts in electric vehicles, with a focus on its Ultium platform. The ad will touch the Ultium lineup and could help GM highlight the progress it’s making.
Metaplatforms: Facebook relative Metaplatforms (NASDAQ: FB) will run a Super Bowl ad that is used to highlight the company’s focus on expanding into the metaverse. There aren’t many details on the ad yet, other than a teaser featuring a fictional Chuck E. Cheese virtual reality hangout. FB shares fell after its latest earnings report, and some are questioning the company’s efforts and spending on the Metaverse. Could a Super Bowl ad help get the word out about the metaverse’s potential?
Anheuser-Busch: Large beverage company Anheuser-Busch InBev (NYSE: BUD) is a frequent Super Bowl trade buyer. The company will use this year’s big game as an opportunity to promote some of its new products and smaller brands, while also featuring its iconic Clydesdale horse in at least one ad.
Anheuser-Busch will showcase its new Bud Light NEXT carb-free beer in an ad that nods to NFTs and the Metaverse. Bud Light Seltzer will be featured in an ad that might be a fan favorite with Guy Fieri and mentions of Flavortown fiction. Michelob Ultra and the company’s Cutwater Spirtis brand of canned cocktails will also be visible in the ads.
Wall box: Electric vehicle charging company Wall box (NYSE: WBX) will air a 15-second ad featuring a lightning survivor. Commercial features thomas thomas, who has been struck by lightning and is afraid of electricity except for charging powered by Wallbox. The ad continues the trend of electric vehicle ads airing during the Super Bowl and could help boost recognition for the company that went public through the SPAC merger.
vroom: Several online auto marketplace companies will run Super Bowl ads, with a market cap of $1.1 billion Vroom Inc. (NASDAQ: VRM) among them and probably the one that could get the biggest increase in value. The company will explain why users should sell online by staging a fake musical called “Flake” that highlights how used car buyers can easily opt out of deals. This is the company’s second straight commercial Super Bowl appearance.
Planet Fitness: fitness retailer Planet Fitness (NYSE: PLNT) will air its first Super Bowl commercial on Sunday and bring several celebrities. Ad features Lindsay Lohan and follows her everywhere with the narration of William Shatner. Cameos include Denis Rodman and Danny Trejo, while the ad also pokes fun at some of Lohan’s biggest news.
The commercial ends with the narrator saying, “Maybe that’s not what happened to Lindsay, that’s what Lindsay got herself into.” Lohan is seen leaving a Planet Fitness site.
Square space: Online website builder Squarespace Inc. (NYSE: SQSP) has become a frequent buyer of Super Bowl ads in recent years, using celebrities to help highlight how easy it is to create a website on the site. This year’s announcement will be narrated by Andrew 3000 and functionality Zendaya. The ad features Zendaya as the seaside shellfish seller who has seen sales slow and needs a new outlet.
Disclosure: The author is long at sharing GGPI.
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