Wolfnights opens on the Upper West Side, confirming its New York Fast Casual Royalty status

New York’s favorite foodie destination for flame-baked wraps shows no signs of slowing down, accelerating nationwide expansion plans

Wolfnights opens on the Upper West Side, confirming its New York Fast Casual Royalty statusNew York, New York (RestaurantNews.com) Wolf nights®, New York’s hottest gourmet wrap concept, will host a grand opening celebration on June 10 at its new location at 2675 Broadway on the Upper West Side of Manhattan. This is the first of three new locations the brand plans to open in 2021, which will more than double the concept’s footprint in New York City and kickstart nationwide expansion through the franchise.

Wolfnights Founder and CEO Itai Afek has already identified his next location in Midtown Manhattan and is actively seeking space for a third location, which will carry the concept’s footprint in Manhattan across five locations. Low-cost restaurant conversion opportunities and unprecedented real estate transactions have accelerated the concept’s growth plans in 2020.

“We have been strategic and intentional with our growth trajectory in New York City, and we are confident that these new locations will inspire confidence in new franchisees and fuel our nationwide growth,” said Afek. “This is an important milestone and we look forward to welcoming regulars and newcomers to the new Upper West Side location. “

Wolfnights opens on the Upper West Side, confirming its New York Fast Casual Royalty status

Wolfnights opens on the Upper West Side, confirming its New York Fast Casual Royalty status

Partnering with Fransmart, the franchise development company responsible for the explosive growth of iconic brands such as Five Guys Burgers & Fries and QDOBA Mexican Grill, Wolfnights plans to expand rapidly in New York, New Jersey and along the East Coast. Afek plans to open more than 500 new locations across the country over the next 10 years.

“The popularity of Wolfnights is skyrocketing in the world’s most competitive restaurant market, and now is the time for franchisees to join us,” said Dan Rowe, franchise industry veteran and CEO of Fransmart. “Over the past year, this concept has broadened its fan base, strengthened its operations and built a rock solid foundation for franchisees looking for a hot concept with unlimited potential. “

Founded by Afek in 2011, Wolfnights creates the Ideal Bite®, ensuring every bite is salty, sweet, sour, crunchy and chewy, using the highest quality ingredients to create cohesive taste experiences and unique to customers. Many of the concept’s signature menu items feature a mix of Mediterranean and Thai elements, from spicy pickled pineapple to homemade vanilla and coconut sauce. Their fresh dough is cooked to perfection with every order on the IronWolf®, a huge iron dome heated by a blazing fire, inspired by traditional food preparation techniques used in the Mediterranean region.

As part of the opening festivities, the first 20 online customers will receive a $ 100 Wolfnights gift card. Customers who donate $ 5 to the Westside Campaign Against Hunger will receive free on-site packaging (in-store purchases only).

Wolfnights opens on the Upper West Side, confirming its New York Fast Casual Royalty status

About Fransmart

Fransmart is the global leader in franchise development, selling more than 5,000 franchises worldwide and transforming emerging restaurant concepts into national and global brands for 20 years. Company founder Dan Rowe has identified and developed brands such as Five Guys Burgers & Fries, QDOBA Mexican Grill and The Halal Guys from 1-5 unit businesses up to the powerful chains they are today. hui. Current and past brands in Fransmart’s franchise development portfolio have opened thousands of restaurants around the world. Fransmart and its partner brands are committed to developing the franchise. Follow Fransmart on Facebook, LinkedIn, Instagram, Twitter and Youtube. For more information visit www.fransmart.com.

About Wolf nights

Founded in 2011 by Itai Afek, Wolfnights® started with one vision: to create the perfect bite®. By offering a refreshing take on the traditional wrap sandwich, Wolfnights has become the ultimate destination for New York foodies and continues to perfect its craving-worthy wrap menu using the highest quality ingredients for new experiences. unique taste. Recognized as one of ‘Best Sandwiches in America’ 2018 by Restaurant Hospitality and ‘Best Wrap in New York’ for eight consecutive years by Yelp. For more information visit: wolfnightsusa.com. For more information on the franchise, visit: http://fransmart.com/wolfnights.

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