McDonald’s Ireland will partner with FoodCloud in a deal that is expected to have a positive impact on Wicklow charities.
The partnership will see McDonald’s provide € 50,000 in funding to the non-profit organization, which FoodCloud will use to provide the equivalent of 150,000 meals to its network of more than 700 charities and community groups across the country. McDonald’s distribution centers in Ireland will continue to donate their excess food stocks to FoodCloud, a social enterprise that aims to tackle food waste and food safety issues.
The Covid-19 pandemic has posed significant funding challenges for the charitable sector. Due to increased demand from their network of charity and community group partners, FoodCloud’s three hubs in Cork, Dublin and Galway distributed 77% more food in 2020 than in 2019, along with a further increase in request for logistical support. The social enterprise supports a number of charities in Wicklow.
The fast food giant has 95 restaurants across the country, including in Bray and Arklow. McDonald’s donation will help support FoodCloud’s work with its charitable partners in delivering meals to those in need in communities. Since its first donation in March 2020, McDonald’s has donated 31 tonnes of food that FoodCloud has redistributed to more than 153 charities and community groups across Ireland.
Alistair Reid, Director of Operations and Franchising, McDonald’s Ireland said: “At the onset of the pandemic, McDonald’s donated excess inventory to FoodCloud and we were amazed at the great work FoodCloud is doing in communities across. Ireland, alleviating food insecurity for thousands of people. . As an organization, FoodCloud is leading the way in this country by ensuring that no good food is wasted. McDonald’s is proud to support FoodCloud in its efforts to fight food waste, while ensuring the distribution of much-needed meals to more than 700 local charities and community groups nationwide.
Aoibheann O’Brien, Co-Founder of FoodCloud and Director of Partnerships, said, “There is a strong relationship between McDonald’s and FoodCloud.
“With the continued support of McDonald’s, we are able to redistribute 150,000 meals to our charitable partners. This will have an extremely positive impact on charities, many of which work with the most vulnerable in society. “