McDonald’s soft serve ice cream tastes great, but as customers of the fast food chain know, the cold treat isn’t available almost most of the time because the machines that make them are always broken. Some customers believe that McDonald’s employees are deliberately pushing them around whenever they are told that the ice cream machines are broken. However, this is simply not true, as the inconsistent availability of McDonald’s ice cream is mainly due to bad machines and inconvenient maintenance.
As explained in the TikTok video below, Taylor Company, the firm that supplies McDonald’s with ice cream machines, follows impractical and questionable protocols that end up preventing customers from getting their favorite desserts.
@marksJOHNNY HARRIS has made a great video on the subject, watch it to find out more ##marketing ## businesstiktok ## behind the brands ## mcdonaldsicecreammachine♬ original sound – BehindTheBrands
The Taylor-branded ice cream maker that all McDonald’s franchisees are required to use has an automated self-cleaning feature that takes less than four hours. While that isn’t already a huge setback for ice cream-hungry customers, the TikTok video also points out that machines are often stuck with inexplicable errors during the four-hour cleaning session, forcing McDonald’s employees to restart everything. the cleaning cycle from the very beginning. .
But the worst thing that can happen during a cleaning cycle is when the machine breaks down completely and the McDonald’s location has no choice but to call a technician from the Taylor Company to repair and reset the machine. machine. Interestingly, the TikTok video implies that these machine failures are part of the Taylor Company business model, as the company is apparently making a profit from these machine failures.
The TikTok video notes that technicians at Taylor Company cost $ 315 for 15 minutes, adding that repair service and spare parts on Taylor Company machines account for about 25% of the company’s revenue.
Some former McDonald’s employees have also shared on social media that Taylor Company’s ice cream machines are so expensive that every McDonald’s establishment only gets one. According to them, the ice cream maker also overheats quickly if too many orders are placed, causing temporary shutdowns in addition to longer ones caused by cleaning.
Although McDonald’s appears to be doing nothing to resolve the issue, the chain’s National Owners Association (NOA) has taken the matter into its own hands. Last October, Tyler Gamble, a McDonald’s franchisee and National Supply Leadership Council equipment team leader, announced the formation of a team of franchise owners and providers who would find solutions to service machines without notoriously broken alcohol from the chain.
“I won’t feel that my tenure as your equipment manager has been a success unless we find a way to ensure that McDonald’s is no longer the butt of the joke, even with its own media team. social, ”Gamble said at NOA’s 2020 annual meeting. in Denver, referring to how McDonald’s often pokes fun at its own problem online.
we have a joke about our serving machine, but we are worried that it will not work
– McDonald’s⁷ (@McDonalds) Aug 11, 2020
Some franchisees are now using a device that corrects human error and helps ice cream machine users understand machine behavior. Developed by software company Kytch, the technology can detect whether the ice cream machine is overfilled or underfilled, a seemingly simple mistake that can put the machine out of service for three to four hours. The machine automatically corrects these errors by alerting McDonald’s employees, preventing the machine from having a longer downtime.
“It’s not a quick fix,” Gamble said of the device Kytch created at the NOA meeting. “But I am convinced that the information it provides increases awareness and translates into quick reaction times when a problem arises.” In fact, some franchisees have said the device has improved their stores.