Taco Bell loves the hype. You could say that the Yum! Brands (YUM) – Get yum! Report Brands, Inc. The chain removed the much-loved Mexican pizza from its menu at the height of the pandemic solely because of the attention it knew it would get bringing it back.
That’s not the story the channel gave. He blamed the pandemic and cited the need to simplify his menu due to more people ordering drive-through orders and deliveries while many of his dining rooms were closed. It was certainly a factor, but it’s hard to believe the executives didn’t retire Mexican pizza so they could reap the benefits of bringing it back later.
Later, it turned out to be May 2022. The beloved menu item was brought back, and it caused exactly the reaction you expected. People came in droves, bought lots of Mexican pizza, and, well, apparently ate a lot more goodies than the chain expected.
“The love from our fans is overwhelming, and they are consuming all of the Mexican pizza. Demand for Mexican pizza was seven times higher than the last time it was on menus, and the restocking of the menu item beloved is taking longer than we would like,” the channel said on its website.
This led to the second disappearance of Mexican pizza. This time it probably wasn’t planned and Taco Bell scrambled to fix the problem.
When will Taco Bell’s Mexican pizza make its second comeback?
Taco Bell fans were unhappy with the chain because the shortage (and then demise) of Mexican pizza was unanticipated. The company has tried to communicate with its customers by posting on its Twitter page and sharing updates on its website.
Scroll to continue
“The Mexican pizza shortages were unexpected and have happened regularly. We first communicated the news to our team members to ensure they had all the information and support they would need to continue serving our customers in our restaurants”, the chain shared.
The problem — and it’s hard to see Taco Bell couldn’t have seen this coming — is that supply chain issues mean a quick turnaround isn’t possible. The chain didn’t give a specific date for bringing back the Mexican pizza, but it did share a timeline (and fans of the menu item aren’t going to like it).
“You can check here for the latest details and information, including when we expect Mexican pizza to return to its permanent home on the Taco Bell menu, expected this fall,” the company posted on its Mexican Pizza FAQ page.
Taco Bell insists it was not planned
Although Taco Bell received a lot of publicity from the return and then demise of Mexican pizza, the company insists it was neither planned nor expected. The channel asked itself the question; “So, was this all planned? Was it a limited time offer? »
“No. As soon as we can put Mexican pizza back in the hands and stomachs of our biggest fans, it will be for good,” the channel wrote.
Taco Bell has also been hit with questions about whether it changed the recipe for Mexican pizza. The channel insists no.
“Mexican pizza has returned to our menu in all its glory, with the same ingredients of seasoned beef and refried beans between two fried flour tortillas, topped with pizza sauce, our 3-cheese blend and diced fresh tomatoes. . fall will be with these same ingredients,” he posted.
Colette Bennett of TheStreet disagrees as she found the taste different.
“This shell has less of the flavor of the original, and the texture has changed a bit too. The taste was a bit more mealy, and while the crunch was still there, it wasn’t as nice as the original,” she wrote.