What is vegetable meat and why is it gaining popularity

Plant-based meat has been around for a while now – it has become a solution for all vegetarians to satisfy their meat cravings without cheating on their vegan and cruelty-free diet.

With the growing awareness of climate change and animal cruelty, an increasing number of consumers are opting for vegan meat that tastes exactly like meat but has none of the downsides. Vegan meat has grown in popularity since celebrities began to endorse and promote veganism and alternatives for non-vegetarians. Additionally, trends like “Veganuary” encouraged the shift to vegetarianism and so a one stop solution for all non-vegetarian lovers to change their diet was to consume vegan meat and slowly adapt to the changes.

What is Vegan Meat?

Vegetarian meat is made from meat substitutes that have the same taste, texture and flavor as meat, but without causing cruelty. Vegan meat, also known as fake, fake meat, fake meat, meat analogues, or plant protein, is any product that is similar in texture, flavor, or appearance to meat of animal origin.

Cell-based or lab-grown or cultured meat products are another meat alternative that is created from real animal cells grown in a food production facility rather than acquired from captive-bred and slaughtered animals. for human food. With the exception of a few restaurants in Singapore, these are not yet on the market. They are, however, meat substitutes and they can play a part in the whole as we strive to move away from factory farming and produce the meat that customers want without any harm.

These vegetarian meat alternatives are designed to provide everyone with all the nutrition that non-vegetarian diets provide. Due to its striking resemblance to genuine meat, vegan meat is hard to tell apart. Various components are used in the production process, including pea protein, vegetable protein, wheat gluten, soy, potato protein, mung bean protein, and rice protein.

Imagine Meats is an Indian plant-based initiative launched by actors Genelia D’Souza and Riteish Deshmukh. The brand that debuted a year ago offers a range of products made entirely from plants. Speaking to THE WEEK about the growing demand for meat alternatives, Sudhish Sukumaran, head of Imagine Meats, said: “People have become more aware of the harmful effects of real meat, in addition to the animal cruelty and water consumption when rendering livestock. Plant-based meat has become more popular lately due to increased awareness of the health issues people face when eating meat. Awareness and self-awareness in people’s minds has given people a lot of leeway to make their way towards plant-based meats and meat alternatives. Recently, actress Anushka Sharma and cricketer Virat Kohli were also seen endorsing a plant-based meat company Blue Tribe.

A recent study by the US National Institutes of Health found that vegan meats were high in fiber, folate, and iron, and contained less saturated fat than ground beef. However, they contain less protein, zinc and vitamin B12, as well as a lot of salt. But the study had concluded that vegan meat is a healthy alternative to real meat.

How did it start?

Meat substitutes date back to 206 BC in China where “tofu”, a meat alternative, was primarily seen. It was popular in medieval times in Europe during the Christian observance of Lent, when the consumption of meat from warm-blooded animals was restricted. Over time the popularity has grown and currently many brands offer a wide variety of meat alternatives. In some parts of the world, the market for plant-based meats has jumped 37%. In 2020, meat alternatives accounted for approximately 11% of the global meat and alternatives market. Vegan meats can be found everywhere these days, in restaurants, grocery stores, bakeries, vegan school canteens and private residences. Many famous fast food chains have also partnered with vegan meat brands and added a few vegan dishes to their menu. McDonald’s and Yum Brands, which own KFC, Taco Bell and Pizza Hut, announced partnerships with Beyond Meat. Burger King has partnered with Impossible Foods to provide meatless Whoppers. Del Taco also announced that Beyond Meat would be available.

Why switch to vegan meat?

The popularity and demand for the same is increasing day by day. So why exactly should a person switch to vegan meat? The answer is simple, for starters, vegan meat is the best solution to reduce animal cruelty. People have started adopting sustainable and eco-friendly diets. With the growing concerns about the environment and surroundings, everyone has become more careful and aware of their actions and the measures they take in each sector. In virtually every metric, including land use, water consumption and the fight against climate change, vegan meat has the potential to make a significant impact in favor of the environment. Livestock farming is one of the most carbon-intensive activities, it emits a lot of greenhouse gases. Plant-based meals can significantly reduce carbon emissions.

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