The Ultimate Sports Lodge Acquired by FAT Brands Inc., Ranked Top Five in Knapp-Track’s Casual Dining Segment, Opened Three New Locations and More in Q3
Los Angeles, CA (RestaurantNews.com) Twin peaks hits the gas and runs to the 2021 finish line after an exhilarating run in the third quarter.
The continued success of the Ultimate Sports Pavilion caught the attention of the FAT Brands Inc. mega-restaurant concept and was acquired by the company in October for $ 300 million. The acquisition marked FAT Brands’ entry into the fine casual dining category, which Twin Peaks continues to run, according to Knapp-Track. The data analytics company ranked Twin Peaks as one of the top five restaurants in the casual dining segment for all of 2021, including July, August, and September.
“Twin Peaks’ winning streak this year has definitely impressed people,” said Joe Hummel, CEO of Twin Peaks. “We caught the attention of FAT Brands and are excited to show them all that our brand is capable of. With our aggressive growth strategy and impressive results from Knapp-Track, Twin Peaks shows no signs of slowing down. “
Driving national and international development remained at the forefront for Twin Peaks in the third quarter. The company opened two lodges in Cypress Creek, Florida and Bryan, Texas, and expanded into Latin America with the opening of its second restaurant in Mexico City. For the remainder of 2021, Twin Peaks has six more openings to come. Three of the new stores scheduled to open are the result of Twin Peaks adding to its long-standing presence in Lone Star State by initiating expansion of corporate stores in Amarillo, Burleson and Grand Prairie, Texas.
“Although Twin Peaks has only been a part of FAT Brands for a month, we couldn’t be more impressed with their incredibly strong performance in recent years,” said Andy Wiederhorn, CEO of FAT Brands. “We look forward to leveraging their strong development pipeline to bring the iconic Twin Peaks experience to even more customers around the world. “
Along with the introduction of Twin Peaks into new markets, the brand signed a franchise agreement in July with Ricky Warman and Mike Cothern to bring the sports viewing experience to Daytona Beach. Warman, a well-established franchisee for other brands such as First Watch, Papa John’s and an existing Twin Peaks in Fort Myers, Fla., Plans to open three new lodges in the area, the first of new restaurants scheduled to open in the area. ‘fall. from 2022.
To kick off the last quarter, Twin Peaks recently entered into an area development agreement with the prolific franchise group VegasTP Inc. to develop four lodges in Las Vegas and Reno. The company also plans to sign three more franchise agreements for a total of nearly 30 stores on the Gulf Coast, Tampa and Philadelphia.
As the premier destination for the ultimate game day experience, the culinary team at Twin Peaks have constantly focused on menu innovation to supply fans with their favorite food made from scratch. The brand kicked off the football season with the launch of shareable Loaded Fries, a spicy meatball sandwich and appetizer, new wing sauces and more that have become fan favorites. Turning to the fourth quarter, Twin Peaks plans to further enhance its dining experience with more delicious food and drink offerings. The brand is currently testing flatbreads in several locations and predicts that with the addition of pizza ovens, flatbreads could become a staple in all of its stores in the future. Twin Peaks is also working to continue the national launch of its virtual concept – Good as Cluck – and will test Crispy and Street Tacos, Cinnamon Toast Crunch Cheesecake and S’mores Chocolate Cake in select markets across the country.
“Our brand has experienced incredible growth so far this year, from impressive market expansion to improving our food and robust drink offerings,” said Hummel. “We look forward to continuing this high energy momentum through 2022.”
To learn more about Twin Peaks, visit twinpeaksrestaurant.com.
About FAT brands (Fresh. Authentic. Tasty.)
FAT Brands (NASDAQ: FAT) is a leading global franchise company that strategically acquires, markets and develops concepts of fast casual dining, quick service, casual dining and fine casual dining around the world. The company currently owns 15 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises of over 2,100 units worldwide. For more information on FAT brands, please visit www.fatbrands.com.
About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks now has 85 locations in the United States and Mexico. Twin Peaks is the ultimate sports lodge offering food made from scratch and the coldest beer on the market, surrounded by panoramic views and the latest HDTVs. At each Twin Peaks, guests are immediately greeted by a friendly Twin Peaks Girl and serve a menu designed for MVPs. From its mashed and seared-to-order burgers to its on-site smoked breast, pork and wings, patrons can expect menu items that can satisfy any appetite. To learn more about franchise opportunities, visit twinpeaksfranchise.com. For more information visit twinpeaksrestaurant.com.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the future financial and operational performance of Twin Peaks and FAT Brands Inc., the ability to open new Twin stores Peaks under development. , and the ability of FAT Brands to lead future accretive and successful acquisitions. Forward-looking statements reflect management’s expectations regarding the future and are subject to important business, economic and competitive risks, uncertainties and contingencies, including, but not limited to, the risks and uncertainties surrounding the seriousness, duration and effects of the COVID-19 pandemic. These risks, uncertainties and contingencies are difficult to predict and beyond our control and could cause our actual results to differ materially from those expressed or implied in these forward-looking statements. We refer you to the documents that FAT Brands files from time to time with the Securities and Exchange Commission, such as its reports on Forms 10-K, 10-Q and 8-K, for a discussion of these and other risks. and uncertainties that could cause our actual results to differ materially from our current expectations and forward-looking statements contained in this press release. We assume no obligation to update any forward-looking statement to reflect events or circumstances occurring after the date of this press release.