This vegan fast food restaurant takes McDonald’s after crowdfunding £ 2million in hours


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Ready Burger, a UK plant-based fast food restaurant, just closed £ 2million thanks to a crowdfunding campaign. Exceeding its initial target of £ 1.5million in a matter of hours, the funds will be used to grow nationally and internationally. From vegan burgers to chicken-free nuggets, Ready Burger is now gearing up to compete with the QSR majors.

British startup Ready Burger has raised £ 2million through a Crowdcube crowdfunding campaign. It exceeded its initial target of £ 1.5million in just hours after launch and has attracted more than 840 investors for 22.47% equity. With this capital, Ready Burger says it will now expand to compete with fast food giants like McDonald’s and Burger King.

Confront McDonald’s

A spectacular expansion of Ready Burger is on the horizon for the brand to rival fast food chains. It wants to become the UK’s first scalable, 100% plant-based QSR brand.

Ready Burger offers vegan versions of classic fast food dishes. (Image: Burger ready)

“This investment will allow us to continue to advance our ambitious expansion plans,” said Max Miller, co-founder and CEO of the company. “Open up other places in London, then nationally and finally internationally, to bring plant-based foods to the masses. ”

Some of Ready Burger’s menu items include its signature Big Mac-style burger, which retails for £ 1.99 at an affordable price. There are also vegan versions of classic fast food dishes like chicken burgers, cheeseburgers, fries, crispy “chicken” fillets, and even dairy-free Oreo swirls.

“[We] have mastered the science behind the taste and texture of plant-based foods to make them indistinguishable from their conventional counterparts, ”said the CEO.

Ready Burger’s first location opened in Crouch End in London in June of this year. Another is slated to open on Finchley Road in September.

Vegan chicken burger at Ready Burger. (Image: Burger ready)

Vegan fast food for the masses

The goal of Ready Burger is to compete with traditional fast food. This not only means offering a healthier and more sustainable option due to the abandonment of all animal products, but also in terms of cost.

Costs will continue to improve as our economies of scale begin to grow.

Max Miller, Co-Founder and CEO, Ready Burger

Achieving price parity with fast food is key to making plant-based options accessible to all segments of society, the company says.

“We work directly with the industry’s leading manufacturers to produce our proteins in a sustainable manner, which allows us to create products that not only taste great, but also give us acceptable market margins in each of our. menu items even at this early stage, ”Miller said. “These costs will continue to improve as our economies of scale begin to grow.”

Concept ready for franchise

To compete with QSR chains like McDonald’s and Burger King, the Ready Burger concept is designed to be franchise ready. Kitchens can produce thousands of items per day from a central distribution center. Ready Burger is also equipped with web app ordering, digital in-store kiosks, and delivery. This means that diners can have their meals within 30 minutes.

Hamburger restaurant ready. (Image: Burger ready)

“From automated inventory control and internal order fulfillment systems to HR and planning, we can monitor every store through our portal,” the company explained. “The stock is automatically distributed to our points of sale. ”

Miller says this model can “ensure that we deliver consistent service and product quality through every phase of growth.”

Open other places… to bring plant-based food to the masses.

Max Miller, Co-Founder and CEO, Ready Burger

Plant trend

Amid growing interest in plant-based foods, major fast food chains are also launching vegan and vegetarian items. Many of them have chosen to partner with food tech, like McDonald’s, which recently signed a 3-year deal with Beyond Meat. In Hong Kong, the Golden Arches are working with Green Monday, the startup behind OmniPork.

Burger King has launched a Plant-Based Whopper on their menus around the world. He has partnered with various companies including The Vegetarian Butcher, v2food and Impossible Foods.

All images courtesy of Ready Burger.


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