The Habit Burger Grill Signs Development Agreement in San Bernardino County to Expand Presence in Southern California

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Restaurant operator experienced in developing twelve new restaurants in San Bernardino County

June 09, 2022 // // SAN BERNARDINO, Calif. — Known for its iconic Charburgers grilled over an open flame and unparalleled fast-casual dining experience, popular Santa Barbara-born The Habit Burger Grill has announced a development recently signed agreement with Aharon Aminpour to develop twelve (12) new sites in San Bernardino County.

With this transaction, which also includes the purchase of eleven (11) existing Habit Burger Grill locations and the development of twelve (12) new restaurants, Aminpour plans to elevate the made-to-order burger game in San County. Bernardino.

“The Habit Burger Grill’s franchise model has so many advantages that the opportunity to help grow the brand’s footprint in Southern California seemed like a no-brainer,” Aminpour said. “Not only do I believe in the brand, the quality of its food and the importance it places on hospitality, but also in the strength of The Habit’s franchise support system. With our signed development agreement, we will be able to share the brand’s mission to deliver high quality food and great service at reasonable prices to more members of the community than ever before. »

Backed by its established parent company, Yum! Brands, The Habit emphasizes innovation and creativity through its diverse menu offerings, technology-driven operations, and full-access digital guest experience. In addition, the brand’s flexible footprint offers entrepreneurs a wide range of real estate models suitable for all markets.

“The momentum The Habit has generated over the past year is a testament to the work we have done to optimize our business model and franchisee support system,” said Russ Bendel, CEO of The Habit Burger Grill. “We are thrilled to see this all come to life through the development agreement with Aharon. It will expand the brand’s footprint in San Bernardino County to twenty-three (23) restaurants, bringing even more diverse menu offerings and cutting-edge digital experiences to customers across the region.

In addition to this franchise development agreement, the 330-unit brand recently announced the additional markets it is prioritizing for future franchise growth. It is advancing its growth plans in the United States with targets set for several Southeast and East Coast markets.

Habit Burger Grill has earned a respected reputation, praised for its award-winning Charburger and its laid-back, welcoming Californian essence. Along with the Charburger signature, The Habit’s forward-thinking product innovation sets it apart from its competitors in the fast-casual space with fresh salads, hand-made sandwiches and a unique twist on classic sides like as tempura green beans, sweet potato and fries and onion rings. The Habit difference lies in the uniqueness of its wood-fired cooking and cooking from scratch.

Prospective franchise owners who wish to be part of the growing Habit Burger Grill franchise must possess an entrepreneurial spirit and enthusiasm for the brand, a proven business track record in successful restaurant operations, the resources and the dedicated infrastructure to operate restaurants, as well as the ability to find real estate and construction. Candidates must also have access to sufficient liquid capital for the development of several restaurants in a large territory and ideally live and work in the market they wish to develop.

For more information about franchising with The Habit Burger Grill, visit

About The Habit Restaurants, Inc.

Born in Santa Barbara, California in 1969, The Habit Burger Grill is a fast-casual, burger-focused restaurant concept that specializes in fresh, cooked-to-order burgers and artisan sandwiches including tenderloin steak grilled, grilled chicken and sushi. quality ahi tuna cooked over high heat. Plus, it offers fresh artisan salads and an appealing selection of sides and shakes. Habit Burger Grill was named the “Best Burger in America” ​​in July 2014 in an extensive survey by one of America’s leading consumer magazines, named to Thrillist’s list of “Underrated Burger Chains That Must Be in every state!” and featured in Newsweek’s “America’s Favorite Restaurant Chains 2022″. The Habit Burger Grill has over 330 restaurants in 14 states from Arizona, California, Florida, Idaho, Maryland, Massachusetts, Nevada, New Jersey, North Carolina, from Pennsylvania, South Carolina, Utah, Virginia and Washington, as well as 13 international restaurants. sites, seven in China and six in Cambodia. More information is available at

For more information about The Habit Burger Grill, visit To learn more about franchise opportunities with The Habit Burger Grill, visit

SOURCE The Habit Restaurants, Inc.


Media Contact:

Annmarie Lavorata
PR of all points
Cell: 815-575-1974
[email protected]


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