Six Greek Australians appear in top 100 young Australian entrepreneurs (under 40) – Greek City Times


Businessnewsaustralia.com’s Top 100 Young Entrepreneurs has been released in Australia for 2021.

Six Australians of Greek descent did just that, making it to the list of the top 100 young entrepreneurs for 2021.

Those listed have generated over $ 5.9 billion in revenue

18. Chris Anastasi and Nathaniel Anthony (Muscle nation) Brisbane

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Family owned and operated, Muscle Nation has tapped into Australia’s active lifestyle culture with products such as clothing and supplements, and most recently protein bars sold in supermarkets across the country.

Nathaniel Anthony and Chris Anastasi announced a nationwide deal with Coles in July for its bars filled with the same custard protein used in Muscle Nation’s supplements.

“It’s rare to see an Australian online retailer pull off a deal with a major national grocer, so when the opportunity arose we wanted to do something special,” Anastasi said at the time.

The online fashion retail component remains the largest part of Muscle Nation’s business and has grown rapidly in recent years, but entrepreneurs recognize that growth cannot double indefinitely and that diversification is needed. necessary to create new opportunities.

“Clothes have the best margins, but when you start looking at the volume the grocer has the potential to do, it’s amazing,” he says.

“Once you start ordering more, the cost of goods goes down, and if you start working on volume, some of the volumes get so large that they sort of eliminate the margin issue. “

The supermarket / grocer side of the business, where protein powders are packaged in sachets rather than the usual jars in an effort to drastically reduce the amount of plastic, also provides an opportunity to cross-pollinate Muscle Nation’s products. .

At the end of the day, if you enter Coles now, you will see Muscle Nation, and you might log in with the brand and want to buy our clothes online now. It’s a bit like this circle of things that we do that keeps bringing the customer back to us, ”explains Anastasi.

To keep pace with its growth, the company is expected to open a new factory in early 2022.

42. Michael Christidis (Untitled band) Melbourne

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Michael Christidis, with Nicholas Greco, Christian Serrao, Filippo Palermo and Thomas Caw, together founded Untitled group.

As the organizer of some of Australia’s most beloved and attended music festivals and events, Untitled Group had its work cut out for it as COVID-19 restrictions extended into 2021.

Against all odds, the five founders have gone out of their way to keep the spirit of Untitled Group shining – after all, the show must go on.

With their big ice festivals including Beyond The Valley, Pitch Music and Arts, Ability Festival and Wildlands, the team has pivoted.

During the period, Untitled Group hosted live streaming events, launched a national artist agency with over 30 artists already signed, purchased South Yarra The Emerson nightclub, and doubled the number of employees.

The company also began supporting Australian brands the founders loved, including investing in fellow Top 100 member Mr Yum and a $ 300,000 investment in pear juice brand Bae Juice.

But with things improving day by day for the music and arts industry, Untitled Group is moving forward with its 2022 program with more than 100 COVID-safe events planned for the next 12 months.

This includes the return of the beloved music festival Pitch Music and Arts, which returns to the Grampians in March with a stacked lineup including American DJ Maceo Plex and Australian techno talent Skin On Skin.

55. Alexis Soulopoulos (Crazy Legs): ASX (MPA) Sydney

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After gaining serious momentum following a boom in new pet ownerships triggered by the pandemic, pet services giant Mad Paws was listed on ASX in March this year. .

Joined by a group of furry friends, company executives rang the bell in the ASX building in Sydney – starting MPA trading following an IPO that earned Mad Paws capital of $ 12 million.

Although MPA shares remain around the initial IPO price of $ 0.20, his presence on boards of directors represented a turning point for the company founded by co-CEOs Soulopulos and Justus Hammer alongside. by Jan Pacas in 2014.

The company is growing its technology-driven online marketplace for services like pet sitting, dog walking, pet food, and pet insurance.

Since listing, Mad Paws made its first acquisition – the Waggle Club dog treats and toys subscription service – for $ 3 million in June.

Founded by CEO Kate Herbert in 2016, the Waggly Club receives around 2,000 orders per month for its packages filled with healthy dog ​​treats and toys made in Australia, chemical-free, age-appropriate, chewing needs and to the size of each dog.

The subscription model accounts for 70 percent of Waggly Club’s revenue, which nearly doubled to $ 1.5 million this fiscal year.

Ultimately, Mad Paws executives hope to become more than the nation’s premier pet service company, but a one-stop-shop for everything and everything pet-related.

90. Nicholas Mitrosillis (The Yiros Shop): Brisbane

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From its origins as an authentic Greek takeout chain with outlets spread across South East Queensland, The Yiros Shop may be poised to enter a new market segment after a successful drive-thru launch at Logan earlier this year.

The concept gave founder Nicholas Mitrosillis the confidence to roll out more drive-thru as a primary source of expansion in the near future, driven by the franchise after the February launch of the chain’s first franchise store at Jindalee DFO.

He explains that it’s actually easier to secure sites for The Yiros Shop with drive-thru given the lack of Greek food options in the format.

“There aren’t a lot of drive-thru options. If you’re competing for an online store 100 people might go, but when we search for a drive-thru site, there’s only about ten, and there’s no such thing as our offer ”, explains Mitrosillis.

“You can’t put three burger restaurants next to each other, two Mexican restaurants, so we’re always being asked to go into the mix.”

He says there are still online store openings because existing leases have already been signed, but now the main focus will be on drive-thru, unless it’s a flagship site like The Yiros Shop at Burleigh Heads on the Gold Coast.

“After opening this restaurant, we quickly learned that we were on to something big. We gained popularity and traction even though we had opened up a whole new area where we needed to “educate” our customers on what a “Yiros” was, explains the entrepreneur.

The company has already funneled a significant portion of its sales through Uber and other delivery apps, given its strong presence in suburban takeout outlets, but this year The Yiros Shop also launched its own app. to manage pickup and delivery.

“This means that we have been able to control some of our prices, which has made us competitive in the market against other delivery platforms,” said Mitrosillis.

“We were able, through planning, to integrate with DoorDash and Uber, using their contracted drivers to deliver on behalf of our restaurants.

“As customers choose delivery orders through our app, it alerts DoorDash or Uber drivers and they seamlessly complete the order for us without the customer knowing that it is not our own delivery driver. . “

Going forward, the entrepreneur plans to open restaurants across Australia with the ambitious goal of building the country’s largest Greek restaurant franchise and one of Australia’s largest fast food franchises.

91. Harry Karefilakis (Kare Group Australia, Ethos Electrical Services, All Steel Designs) Melbourne

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After persisting through lockdowns in Melbourne with his electrical contractor Kare Group in 2020, Harry Karefilakis launched his second business in the sector in 2021 to respond to larger union projects.

With strong momentum since then, he believes that Ethos Electrical Services could eventually overtake his original company.

“Due to the COVID pandemic, we have decided to pivot and expand our service and maintenance work,” he adds.

“We have decided to do electrical audits under the new rental legislation and have already signed over 4,000 properties – this work is recession and pandemic proof, as well as work in high gross margin. “

During the second half of this calendar year, it also launched All Steel Designs, a nationwide company that supplies interior steel doors and entry doors for homes.

“For a startup, I can’t believe how much work we have. It’s a service only, we don’t install, ”he says.

“I just like business. I can sit and work on someone else’s business for days on end without getting paid, and I don’t even notice I’m doing it.

“It’s a game in my head – how to maneuver, how to overtake people. I don’t even focus so much on the benefits that will come from it. “

Congratulations to everyone mentioned above.

Keywords:
Alexis Soulopoulos, All Steel Designs, Chris Anastasi, entrepreneurs, Ethos Electrical Services, Greek Australian, Greek Australian’s, Greek news, Harry Karefilakis, Kare Group Australia, Mad Paws, Michael Christidis, Muscle Nation, Nathaniel Anthony, Nicholas Mitrosillis, The Yiros Shop , Untitled group

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