“There are a lot of places I would like to go, depending on rents, etc.,” he told this outlet. “These (three) are just very successful areas. We could (also) go to Wilmington Pike.
“I would also like to go to Huber Heights.”
Christensen said O’Neal secured executive chefs from his restaurant portfolio to create cage-free menu items without additives, preservatives, MSG or GMOs. This means “huge” appeal based purely on food, with O’Neal’s involvement being “the icing on the cake”.
“The marketing ability he has and the likability of his character is just a bonus,” he said.
Founded in 2018, Big Chicken is backed by O’Neal, as well as multi-billion dollar multinational brand development, marketing and entertainment company Authentic Brands (ABG) and events and catering company JRS Hospitality. .
The three new Big Chicken restaurants in Ohio will join a growing brand that includes locations in Glendale, California, and Las Vegas, Nevada, as well as arena outposts in Austin, New York and Seattle. and offers on two Carnival cruise ships.
Big Chicken CEO Josh Halpern said that because of his previous involvement in the beer industry, he knows the Dayton market and surrounding area is “a really great area” for the type of concept. of Big Chicken.
Expansion in the United States and internationally through the franchise began last July, Halpern said. In addition to the Ohio deal, Big Chicken is expanding into nine other states and has more than 150 locations in its development pipeline.
O’Neal isn’t just a co-owner of Big Chicken, Halpern said. Menu items are rooted in his life.
“It was really designed to be connected to the… flavor profiles and recipes that he grew up with and always enjoyed,” he said. “This genuine connection with Shaquille, who is one of the most popular celebrities on the planet, is a big draw for the restaurant. People are going to keep coming back because our menu was crafted by two world-class chefs.”
Big Chicken locations are between 2,200 and 2,800 square feet and employ 15 to 20 people, Halpern said.