Service brands: cheaper and faster

Editor’s Note: While this article was written for those considering a franchise entry, it contains very useful information and ideas for existing franchisees looking to branch out. Food franchisees could particularly benefit from the author’s emphasis on service marks: how they are cheaper than most food brands and have a much shorter time between signing up and getting started, because many don’t need a retail site – or even a storefront. It can also be useful for service brand franchisors looking for new franchisees in 2021.

The unprecedented disruption of the pandemic has affected all aspects of our lives, including the way we work and the sense of security that comes with employment. As the dust settles, many people find themselves looking for a career change for more security and a better work-life balance. You might think the only way to do this is to take a long road back to school or go to the trouble of starting a new business from scratch, but franchising offers another more direct route. .

In April 2020, unemployment hit a record high. Although we have seen a recovery, unemployment figures in the United States remain well above their pre-pandemic level of 3.5% in February 2020. According to the Bureau of Labor Statistics of the United States Department of Labor, in January 2021, the number of unemployed was 10.1 million. , or about 6.3%.

Those fortunate enough to have kept their jobs have had to adapt to a new way of working. Many of us have been working remotely over the past year and can’t wait to get back to our old ways. For others, however, returning to a “normal” 9-5 grind may seem less than ideal. The idea of ​​putting up with a long commute or having a rigid schedule may not be as appealing as it was before Covid. Nearly two-thirds of American workers who worked remotely during the pandemic would like to continue doing so, according to a Gallup poll. (Of course, not all employers agree.)

After tasting a flexible schedule and having time to think it over, many people are looking for new ways of working. Franchising offers a fast-paced way to change careers with tons of options. Whether it is for a better work-life balance or for more financial freedom, investing in a franchise has been the solution for people who want change and want it now.

What most people don’t realize is that you can be up and running in some franchise businesses in a matter of weeks. Yes, weeks. When most people think of franchises, they usually think of big-box fast food restaurants or gyms that require a significant investment of time and money to get started. But it doesn’t have to be. With some franchises, after signing a franchise agreement, all you need to do is get some training and you’re good to go.

There are many turnkey and straightforward franchise opportunities. With them, you can quickly get started with your own business and enjoy the same kind of support and proven business model as larger, more complex franchises. Here are some great options.

1) Quick starts (3 to 6 months)

Franchises that don’t require retail space, but need some type of professional office space, can be launched in a matter of months. Elder care is one example. This wellness business can be both rewarding and lucrative – and it’s in high demand. As baby boomers age, the need for quality home care continues to grow. In fact, the U.S. home care market is expected to grow from $ 100 billion in 2016 to $ 225 billion by 2024.

Depending on the brand, some senior care franchises offer home care services such as personal grooming and light housework, while others offer more specialized services such as nursing. Regardless of the services offered, franchisees do not need to obtain special medical training to own an elderly care franchise, but they will need to hire and retain quality employees who are qualified to provide these services.

Cleaning services are another type of franchise that uses a business office and can also be started quite quickly. Residential and commercial cleaning services offer regular and repeat activities. As with senior care, the success of a cleaning services franchise depends on a reliable team. These businesses can grow easily and over time into very large operations with more than 100 employees.

2) Faster starts (4 to 6 weeks)

Some home service franchises can be launched in a matter of weeks. They are often home based and generally have low cost products. Depending on the brand and business model, franchisees may have only one or two employees. Many brands lend themselves to a mix of B2B and residential customers, creating multiple sources of revenue.

Some of the simpler home service franchises to operate include window cleaning, drywall or screen repair, and fabric restoration. These are all opportunities where you can start small and grow at your own pace. Many home service franchises require a car or van that must be branded. While this can increase start-up time and costs, a packaged vehicle serves as a moving billboard and creates brand awareness – and potential customers – wherever you go.

Mobile personal training and mentoring services are also a quick start. In either case, franchisees can work from home and manage multiple full-time and / or part-time employees who provide services to customers’ homes. Either way, they offer repeat customers and a wellness job where the franchisee and their employees can really make a difference in helping others.

3) Fastest starts (2 to 4 weeks)

Home franchises are probably the fastest to start and offer opportunities in many different areas. But don’t be fooled by the name. Even though they are called “from home”, it does not necessarily mean that you will always be working from home. Many, like business consulting franchises, are sales-based and require the franchisee to go out and meet potential and existing clients.

Business consulting is an industry that generally does not require hiring employees or investing in special equipment or vehicles. Typically, after a two to four week training period, you are good to go. But what takes time is to build up a clientele. To do this, networking is essential. Business consulting franchises are best suited for people with business and sales acumen.

If you’d rather work with kids rather than business clients, there are some educational enrichment franchises that offer lightning-fast startups. With many of them, after training, franchise owners can open their doors on their own and grow at their own pace by adding a few part-time employees. Overhead costs are generally low, with only a handful of inexpensive items needed to get started. For example, some enrichment programs teach science, art, or engineering concepts.

Franchisees will invest in simple items such as building blocks, art supplies, or crafts. Typically, the franchisor will provide a turnkey starter kit which is part of the franchise fee. Think of it as a ‘business in a box’. To build up a clientele, franchisees will have to visit schools and daycares to inform decision-makers about their services. In most cases, programs are run outside of the customer’s location, saving tons of overhead.

To do the first step

Starting a franchise can be quick and easy. Unlike going into business on your own, a franchise already has a brand image, a proven business model, and a system to follow. With the support and guidance of a franchisor, you could be on your way to franchise change and ownership in a matter of weeks.

Of course, before you jump quickly into a career change, you need to choose a brand. The best place to start is to do some research online and then seek the help of a franchise consultant who can present opportunities tailored to your interests, level of investment, and desired life balance. professional and private life. And as with real estate agents, the services of a trusted franchise consultant are free for franchise applicants.

As quick and easy as it sounds, probably the hardest part of a career change is taking that first step. So what are you waiting for? As Mark Twain said, “The secret to moving forward is to start.”

Don Daszkowski is the founder of the International Franchise Professionals Group (IFPG). The IFPG trains individuals to become Certified Franchise Consultants and earn money by selling franchises. The IFPG is a membership-based organization of franchisors, franchise consultants / brokers and other franchise professionals who assist potential candidates in the franchise buying process. Contact him at 888-977-4374 x106.


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