Rise Southern Biscuits and Righteous Chicken, the nation’s fastest growing cookie and fried chicken concept, tackles the workforce shortage crisis with a technological approach to contactless ordering, including an in-store kiosk and the installation of an innovative heated locker system. Earlier this year, Rise installed a unique heated locker system and touchscreen control kiosk at its 932 square foot site in downtown Durham, North Carolina. Not only has it streamlined the in-store and online ordering experience for customers while keeping deliveries and takeout hot and fresh, but early data shows it has helped Rise increase sales and integrate huge operational efficiencies in its workforce model.
Where many quick service restaurants aim to keep their labor cost percentages around 25% of sales, Rise’s efficient model has kept the labor cost percentage down to the center. Durham City at an average of 18.18% throughout the first half of 2021, even going as high as 16.14%. . Ordering efficiency has helped Rise reduce the number of employees required per shift to a minimum of three staff members, not only saving exponentially on daily labor costs, but enabling staff to focus on food quality and speed of service.
“We knew the locker system and ordering kiosks would be a great concept for reducing customer-employee interactions during the pandemic, but after evaluating the ROI in just a few months, we quickly realized that this helped our bottom line, increasing convenience for our customers and enabling our people to do their jobs more efficiently, ”said Tom Ferguson, Founder and CEO of Rise. “We encourage new and existing franchisees to take advantage of this new, game-changing functionality for our corporate stores. “
Although it was originally designed to improve contactless ordering options for customers, when the installation showed an almost immediate return on investment, Ferguson installed the system at two other company locations in March. Additional revenue-generating opportunities came from suggestive selling built into the digital ordering platform, allowing customers to add complimentary items to their tickets based on their orders and historical preferences. Customers have also become accustomed to the ordering experience at Rise, and Ferguson has anecdotally stated that they appreciate the little to no wait time for pickup orders. Rise gives all franchise stores the option of opting for the locker system model.
“If there’s one thing an entrepreneur knows, it’s that the numbers don’t lie,” said Dan Rowe, CEO of Fransmart, Rise’s franchise development partner. “Rise has been very successful with its cost-effective model, popular concept, and emphasis on innovation, convenience and consistency. It’s a brand not only to watch, but to invest in and be a part of.
Recently appointed to QSR The magazine’s 40/40 list for 2021: America’s hottest startup, Fast Casuals, Rise has partnered with Fransmart, the industry-leading franchise development company behind domestic brands like Five Guys Burgers & Fries and The Halal Guys, as the exclusive franchise partner to develop the brand.
Rise is actively seeking experienced multi-unit foodservice operators to develop additional franchises in key US markets.
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