Pokemoto expansion adds Tennessee to growing portfolio

Pokemoto, Muscle Maker, Inc. (Nasdaq: GRILL) expanding the Hawaiian restaurant concept into a poke bowl, today announced the signing of a new Pokemoto franchise agreement for the Gallatin, TN market. This new franchise agreement marks Pokemoto’s first entry into the Tennessee market.

Gallatin is a major market suburb of Nashville, Tennessee and was rated “The Nicest Place in America” ​​by Reader’s Digest in 2017 and is home to the Volunteer State Community College.

Pokemoto has now signed 40 new franchise agreements and continues to focus its growth strategy on franchising while also opening company-owned “seed” locations in select markets. The Hawaiian poke chain currently has eight sites in the development and construction phase, as well as several letters of intent submitted for lease negotiations.

The Pokemoto franchise model allows for an upfront franchise fee of $25,000, per unit, when the deal is signed, while also providing 6% of net sales as an ongoing monthly royalty rate once each location is open . The company allows, in some cases, reduced rates for multi-unit or special agreements, including the recently announced veterans program. The Veteran Appreciation Program offers a $15,000 reduction on the initial $25,000 franchise fee, bringing the total cost per agreement to $10,000 and is in place to thank the men and women who have served in the US Army.

Pokemoto recently announced its partnership with FranFund, a one-stop financing solution that was the first to offer multiple financing options under one roof in the franchise space for those interested in a financial loan service. FranFund works directly with VetFran, a strategic initiative of the international franchise association, and offers a discounted pricing structure for veterans.

Michael Roper, CEO of Pokemoto, said, “We are thrilled to bring Pokemoto to Tennessee with a great franchise partner. We love bringing new franchisees into our Pokemoto Ohana (family)! Over the past few weeks we have announced new franchise agreements in Pennsylvania and Texas, now we are adding Tennessee to our expanding portfolio. Pokemoto is in growth mode and our franchise sales team continues to expand the brand through targeted digital marketing efforts, trade shows, virtual discovery days and more. Once the aforementioned locations open, Pokemoto will have locations operating in 12 states, including Connecticut, Rhode Island, New York, New Jersey, Massachusetts, Virginia, Pennsylvania, Maryland, Mississippi, Florida, Texas and now Tennessee.

Roper continued, “The team continues to execute on our growth strategy. Not only do we have 40 new franchise agreements in the pipeline, but we also recently graduated our first three groups of franchisees through their initial hands-on training. We expect these locations to open soon, and we’ll see the “open sales” cycle come to fruition. Add in the various company-owned locations and we expect it to be a busy second half!”

About MuscleMaker, Inc.

Muscle Maker, Inc. is the parent company of “healthier for you” brands that bring high-quality healthy food options to consumers in traditional and non-traditional settings such as military bases, universities, ghost kitchens, delivery and ready-to-use products. meal preparation options. Brands include Muscle Maker Grill restaurants, Pokemoto Hawaiian Poke and SuperFit Foods meal prep. Our menus highlight healthier versions of traditional and non-traditional dishes and feature grass-fed steak, lean turkey, chicken breast, Ahi tuna, salmon, shrimp, tofu and herbal options. For more information on Muscle Maker, Inc. visit www.musclemakergrill.com, for more information on Pokemoto visit www.pokemoto.com.

About Pokemoto

Pokemoto (www.pokemoto.com), a Hawaiian Poke Bowl concept known for its modern culinary twist on a traditional Hawaiian classic, has locations open in Connecticut, Massachusetts, Florida, Maryland and Virginia with future locations coming to Rhode Island, New York, Massachusetts, Connecticut, Florida, New Jersey, Pennsylvania, Mississippi, Texas, and Tennessee. Pokemoto delivers contemporary flavors with fresh, delicious ingredients that appeal to foodies, health enthusiasts, and sushi lovers everywhere. Guests can choose from a list of signature bowls or be daring and create their own unique combination of a base, various proteins and toppings and nine different sauces. Vegetarian options are available and the bowl combinations are virtually limitless. Colorful dishes and chic, modern dining rooms provide an uplifting dining experience for guests of all ages. Customers can dine in-store or order online through third-party delivery apps for contactless delivery.

Forward-looking statements

This press release may contain “forward-looking statements” pursuant to the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release addresses financial projections, information or expectations regarding our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. These forward-looking statements can be identified by the use of words such as “should”, “may”, “intend”, “anticipate”, “believe”, “estimate”, “project”, “expect”, “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from these forward-looking statements. You are urged to carefully review and consider all cautionary and other information, including statements made under “Risk Factors” and elsewhere in our filings from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc. undertakes no obligation to update forward-looking statements, except as required by law.

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