(CNN) – Pizza Hut is bringing back one of its most famous pizzas, more than a decade after it left the menus.
The Edge, a thin crust pizza “filled with toppings to the edge”, is available now for $ 12.99. Pizza Hut The Edge first came out in 1997 and has made a few rare appearances since, with the most recent re-release in 2009.
The pizza has a “thin crust” that is “strong enough” to hold multiple toppings and is cut into 16 squares. The Edge comes in four varieties, three of which have different types of meats and a vegetarian option. The limited-time offer is the “perfect pizza for patio season,” according to a press release.
Pizza Hut has regularly tapped into nostalgia for menu items and promotions to entice eaters. The company calls it a ‘Newstalgia’ campaign, which ‘showcases classic and beloved elements of the brand and brings them to life in a modern and relevant way’.
In recent months, the company has relaunched its popular “Book It!” program, brought back its old logo and celebrated the 25th anniversary of its debut in a stuffed crust with a slice of dough stuffed with cheese without pizza.
However, Pizza Hut hasn’t fully relied on the past to propel its future, especially as the appetite for pizza remains strong despite the pandemic’s slow demise.
The chain recently temporarily added a Detroit-style pizza for the first time, which ditch the traditional round shape for a rectangular cheese crust. He also rolled out a new restaurant design that emphasizes drive-thru.
These innovations helped same-store sales grow 8% at its US restaurants in the first quarter of 2021. Pizza Hut is owned by Yum Brands, which also controls Taco Bell and KFC.