McDonald’s x OfflineTV (PRNewsfoto/McDonald’s USA)
July 12, 2022
On July 12, social streaming video collective Offline TV announced that it had partnered with McDonald’s to promote its video game streaming and joke videos to vlogs and parody videographers. McDonald’s will sponsor the site’s streams, embedded content and in-person events to help improve how the viral gaming group engages its global fan base.
The partnership kicked off last weekend at Anime Expo, the largest anime convention in North Americawhere fans were up close with their favorite OfflineTV members at an interactive booth featuring photo ops and limited-edition merchandise
“As someone who grew up with late night drive-thru racing, it’s an honor to team up with McDonald’s to deliver great experiences for our fans,” OfflineTV founder Scarra said in a statement. . “This partnership has so much in store – unique conventions as well as travel to other countries.”
With nearly half a billion views and over 3 million subscribers across YouTube and Twitch, OfflineTV’s diverse roster of streamers and content creators is united by a shared love for all things gaming. Their content ranges from fun challenges that follow Gen Z trends to soul-searching moments that allow each member to shine. Founded in 2017 at Los Angelesthe group includes Scarra, Pokimane, LilyPichu, Toast in disguise, Yvonnie, Michael Reeves, sydney, Masayoshiand jade quarter – each boasting strong fanbases.
“Gaming is a huge passion for many McDonald’s fans, so we meet them in the online communities where they spend their time,” said Elizabeth Campbell, Senior Director of Cultural Engagement at McDonald’s. “While giving OfflineTV more opportunities to create their authentic, lighthearted online content that fans love, we’re proud that this collaboration allows us to help amplify voices from different backgrounds, knowing how much the community players is diverse.”
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Last December, OfflineTV and McDonald’s came together to launch the group’s first-ever pop-up store to sell merchandise and meet fans. To meet the overwhelming demand from fans unable to attend the event in person at Los Angelesthe pop-up has been adapted into an immersive metaverse experience which was accessible anywhere in the world via a connected device – marking Golden Arches’ first fan experience in the metaverse.
McDonald’s continues to make its presence known in the gaming industry, with OfflineTV being the brand’s second major gaming partnership in the past year. Last August, McDonald’s announced an ongoing program content partnership with FaZe Clanthe native digital media and lifestyle platform, to promote diversity and inclusion within the gaming industry.