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The innovative, laid-back brand is testing its first ghost kitchen in Chicago to deliver cooked-to-order meals with more convenience than ever before.
May 21, 2021 // Franchising.com // BROOMFIELD, Colorado – Noodles & Company (NASDAQ: NDLS), the fast, casual national brand known for serving world-inspired noodle dishes made to order, is delighted to announce the launch of its first ghost cooking test in Chicago. This expansion is part of the brand’s established market presence and increases its off-site capabilities, allowing more customers to enjoy noodle-centric dishes in an easier and more rewarding way. In addition to the 20 Noodles & Company locations in the Chicago metro market, Ghost Kitchen will help reach new customers through its digital channels and give the fast-casual brand a presence between local locations.
How it works.
Noodles & Company’s Ghost Kitchen, located in Chicago’s Humboldt Park, will make it easy for local Noodles fans to order their favorite dishes from the Noodles’ Menu directly through the Noodles Rewards app for quick pickup and delivery and take advantage of the many benefits of being a member of Noodles Rewards. Noodle fans can also order from third-party delivery services DoorDash and UberEats. As Noodles continues to accelerate its growth, launching a Ghost Kitchen creates a profitable option to grow the brand in an established market by introducing a location that does not require the physical space of a traditional restaurant.
“We are excited to make our ghost kitchen debut in a market where Noodles & Company is already a staple for existing customers and to offer a new way for customers to enjoy our noodle dishes,” said Stacey Pool, marketing director at Noodles & Compagnie. “It’s an integral part of our overall digital strategy as we work to develop faster service through our digital channels with lower overhead and labor costs, all without investing in a physical physical location. And because our dishes travel so well, customers never have to choose between quality and convenience. “
Accelerated digital growth.
As a consistent leader in the restaurant industry, Noodles & Company has continued to innovate and offer customers new ways to enjoy the noodles they love, even during the recent unprecedented pandemic. Noodles & Company’s digital sales grew 110% in the first quarter of 2021, accounting for 62% of sales, and the launch of this ghost kitchen further supports changes in customer behavior, even when consumers return to restaurants. As customers continue to seek seamless integration of restaurant offerings and a frictionless experience, this test provides an opportunity to gain insight and enhance the customer ordering experience with better access to a wider audience. .
Get noodles fast.
Humboldt Park residents looking to get their Noodles patch can sign up for Noodles Rewards, a quick and easy process, by downloading the Noodles Rewards app from the Apple App Store or Google Play Store, or online. ” registering online at noodles.com/rewards. When customers sign up to become a Noodles Rewards member, they automatically unlock 600 points which can be used to redeem a small shareable item such as potstickers, garlic cheese bread or Korean barbecue meatballs.
Noodles & Company’s Humboldt Park Ghost Kitchen is located at 3220 W. Grand Ave, Chicago, Illinois 60651.
SOURCE Noodles & Company