MOOYAH Burgers, Fries & Shakes Announces Doug Willmarth as New President


The “better-burger” franchise adds a veteran restaurant brand leader to accelerate growth.

PLANO, Texas, December 2, 2021 / PRNewswire-PRWeb / – MOOYAH Burgers, Fries & Shakes, the 90-unit, Plano, TexasThe fast and relaxed “better-burger” franchise, based on strengthening its management team, accelerates explosive growth in sales and number of units. Doug Willmarth, a leading strategic brand in the restaurant industry, will join the MOOYAH brand as president from December 2.

“I am delighted to lead the MOOYAH team,” said Willmarth. “Their commitment to providing the best burger experience for customers every day is unmatched. I have been a fan of the brand for many years and am proud to have the opportunity to serve our franchise owners. “

Willmarth, known as a dynamic brand builder and catalyst for collaboration, will lead the MOOYAH leadership team to develop and implement growth strategies to accelerate sales and strengthen the success of franchise owners.

Anand Gala, President and CEO of MOOYAH, shared the feeling that Willmarth’s experience and leadership style was perfectly suited to the culture of the company.

“We are delighted to welcome Doug to the MOO team,” said Gala. “After a comprehensive search for the next brand leader, we believe Doug has the skills, values ​​and experience to help us accelerate our positive in-store sales and the growth of our units. He shares my commitment to leadership. servant and truly believes in the success of our Franchise owners at the center of our strategy.The team and I look forward to working together.

With experience leading and growing with established brands like Frito Lay, Chili’s, Oscar mayer and Pizza Hut and emerging brands like Wingstop and Genghis Grill, Willmarth knows how to energize culture and teamwork to drive performance.

The addition of Willmarth strengthens the MOOYAH leadership team as the brand closes a year of impressive sales and new unit growth and anticipates even bigger years with record new unit openings and expected development agreements in 2022.

MOOYAH has grown rapidly in markets across the country and shows no signs of slowing down. More recently, the brand has opened branches in Upland, California; Baton Rouge, Louisiana; Sacramento, California; Winter park, florida; and Colleyville and Abilene, Texas.

MOOYAH continues to focus on new development activities in Ohio, Kentucky, Indiana, California and Arizona, while supporting the growth of existing franchise owners in Dallas, Houston, Las Vegas, Tampa, Atlanta, Raleigh, Nashville, Orlando and Richmond.

For more information on the growing brand, connect with MOOYAH on the Facebook Fan page and follow MOOYAH on LinkedIn, Twitter @mooyahburgers, Instagram @mooyahburgers, and TikTok @mooyahburgers.

For franchise opportunities, please visit

MOOYAH Burgers, Fries & Shakes is a quick and relaxed ‘best burger’ concept featuring mouth-watering burgers made to order, hand-cut fries from Idaho potatoes and real ice cream shakes. Founded in 2007, the Plano, TexasThe company serves fresh and 100% certified Angus Beef® brand burgers, all-natural turkey burgers and vegan black bean burgers from Dr. Praeger. MOOYAH’s non-GMO potato and multigrain buns are baked on site daily, and customers can choose from five real cheeses, bacon, avocado, and 19 free sauces and toppings made with fresh garden vegetables. MOOYAH Guests can choose from eight flavors of real ice cream shakes including vanilla, Hershey chocolate, Reese, Oreo and more. While many customers dine at the restaurant, MOOYAH also offers online ordering, delivery and delivery for customers on the go as well as a loyalty app. In 2021, MOOYAH ranked on Entrepreneur Magazine’s Franchise 500 list, # 41 of Fast Casual’s Top 100 Movers and Shakers, and its leadership team was recognized by the Dallas Business Journal as the Most Inspirational Leaders in 2021. In 2020, MOOYAH ranked 38th in the Top 100 Fast Casual Movers and Shakers. In 2018, MOOYAH was ranked among Entrepreneur Magazine’s 200 Best Food & Beverage Franchises in 2018 and was ranked 7th in the 10 Best Fast & Casual Food Franchises by In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times Fast & Serious list of the smartest growing franchise brands, and was ranked 11th on Fast Casual magazine’s annual Top 100 Movers & Shakers. , a list on which the brand has been included in each year for the last ten years of ranking. For more information on MOOYAH, its menu or franchise opportunities, please visit Connect with MOOYAH on, follow MOOYAH on LinkedIn, Twitter @mooyahburgers, Instagram @mooyahburgers, and TikTok @mooyahburgers.

Media contact

Lauren Turner, Continent, 3125263996, [email protected]

SOURCE MOOYAH Burgers, fries and shakes


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