If you’re a fast food lover, you’re probably familiar with McDonald’s recent collaboration with popular Korean boy group BTS. Fans of BTS, also known as BTS Army, had plenty to celebrate as their favorite band were now releasing exclusive meals and merchandise at McDonald’s outlets around the world. But even McDonald’s fans were surprised when the burger restaurant decided to completely revamp its appearance by turning purple. Wondering what we mean? Looked:
(Also read: Did you know? It’s the only McDonald’s in the world with a blue logo!)
Yes indeed. McDonald’s has ditched its red and yellow colors for a vibrant purple. From the decor to the meal packaging, from the logo to the exterior facade of the restaurant and even the exclusive BTS merchandise sold at McDonald’s – everything has been rebranded thanks to the mega collaboration.
The reason why the color purple was chosen by the hamburger giant was the connection with the BTS group. According to reports, the purple connection is made with BTS member Taehyung who said the color is the last in the rainbow and is meant to represent love and trust. “I Purple You” has become a popular phrase among BTS fans.
Twitter users were quite intrigued to see this new McDonald’s avatar. Take a look at their reaction:
Hello ☕️ fans of Billboard No1 singers! (good afternoon, good evening and good night) my #BTSmeals shoot! I already had two sets ???????? while I was resting on Twitter. pic.twitter.com/aHlYOPZyXm– Soo Choi ???? No1 Hot100 (@ choi_bts2) June 1, 2021
(Also Read: Wait, What? BTS’s Melted Butter Video Receives Over 13 Million Views)
McDonald’s BTS meal has also arrived in India. This one-of-a-kind BTS menu will debut at McDonald’s in North and East India on June 1, and in South and West India on June 4, 2021. The BTS meal will include chicken nuggets, French fries, cola and dips.
About Aditi AhujaAditi loves to talk and meet like-minded foodies (especially those who like vegetarian momos). More points if you get his bad jokes and sitcom references, or recommend a new place to eat.