McDonald’s beloved Shamrock Shake will be back on menus later this month.
Two varieties of mint green frozen treats will be available at participating restaurants nationwide, beginning Monday, Feb. 21, according to McDonald’s USA.
Customers will be able to order the signature Shamrock Shake, which is made with soft vanilla cream and McDonald’s secret mint flavor and whipped cream topping. If that’s not enough, customers can choose an OREO Shamrock McFlurry, which McDonald’s first launched during the 2020 Shamrock season, and is made with soft vanilla cream, mint flavor and chunks of OREO cookies.
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To celebrate the return of its Shamrock Shake products, McDonald’s has shared the hex color code that makes up the company’s mint green treat – #cbf2ac.
In a press release, McDonald’s USA explained that it was unveiling the code to help Shamrock Shake fans create digital and physical art with color.
“For years, Shamrockers across the country have gone green to show their love for this delicious dessert…whether it’s getting cool mint manicures or proudly sporting their Shamrock-inspired gear. “, McDonald’s wrote in its press release. “And now we’re helping all of our fans make #cbf2ac official.”
Fans are invited to share their creations on social media with the hashtag #ShamrockShakeSZN.
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McDonald’s also teased that fans can potentially “unlock another tasty secret” with the Shamrock Shake hex color code if they “know where to look.”
According to the McDonald’s statement, a number of fans who find out about the mystery early will get “something special” from the fast food chain.
This year’s release of Shamrock Shake – which McDonald’s calls “Shamrock SZN” – comes on the frozen treat’s 52nd anniversary.
The Shamrock Shake was created in 1967 by McDonald’s owner and operator Hal Rosen, who mixed mint shakes for St. Patrick’s Day celebrations in Connecticut. Three years later, the Shamrock Shake debuted in select locations in the United States. McDonald’s called the successful rollout an “instant hit” when it reviewed the shake’s history in a 50th anniversary release.
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McDonald’s added that Shamrock Shake sales helped the company launch its first Ronald McDonald House charity in Philadelphia in 1974.
Over the years, the seasonal treat has spread from US markets to Canada and Ireland. The Shamrock Shake is also served between February and March instead of being a St. Patrick’s Day exclusive.
“Every year, customers look forward to the return of the Shamrock Shake – and over the past five decades, having a sip of this green legend has become a seasonal tradition for many,” McDonald’s archivist Mike Bullington said in the press release of the 50th anniversary of the company. “The shake’s unique history and widespread passion for this menu item have made the Shamrock Shake a beloved cultural icon. We feel lucky to have such Shamrock fanatics and look forward to continuing the legacy of this treat. legendary for many years to come.”
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Shamrock Shakes made such an impression on American fast food culture that it apparently inspired consumers to make personalized “Shamrock” drinks at chains like Starbucks. Competing fast food chains have also introduced seasonal spearmint shakes in recent years, including Burger King’s Irish Mint Shake, Dunkin’s St. Patrick’s Day Coolatta, and Arby’s Mint Chocolate Swirl Shake.