(NEXSTAR) – McDonald’s invites fans to ‘hack’ its breakfast menu in honor of Egg McMuffin’s 50th birthday.
On Thursday morning, for one day only, participating McDonald’s restaurants will offer Egg McMuffin sandwiches for 63 cents each through the McDonald’s app, the fast food chain said. Additionally, McDonald’s encourages customers to order as many ‘add-ins’ to personalize these McMuffins as they see fit, doubling the meat, adding a McChicken patty, replacing the English muffin with hash browns, or even adding more. syrup or salsa.
“As we celebrate 50 years of this iconic breakfast sandwich, there’s no better time for our fans to try these twists for themselves than on Thursday, November 18, when we bring the Egg McMuffin at a return price of 63 cents on McDonald’s, ”read a press release released ahead of Thursday’s deal.
A McDonald’s representative said customers wishing to “hack” the morning menu will receive their additions on the side.
The McMuffin, invented in 1971 and introduced to the menu in 1972, was developed by McDonald’s operator Herb Peterson. Peterson, originally vice president of internal advertising at McDonald’s, eventually became the owner of six stores in California in the Santa Barbara area, the Associated Press reported upon his death in 2008. He developed the McMuffin. following an egg-benedict idea. inspired article, but swapped hollandaise sauce for cheese because “wrapped hollandaise sauce doesn’t do,” McDonald’s wrote of the article.
In its first official iteration, the sandwich was also served open-faced, with a side of honey or jam, according to a McDonald’s timeline.
Thursday’s 63-cent McMuffin deal is available at participating stores during breakfast hours only and exclusively through the McDonald’s app.
This latest promotion from McDonald’s comes amid continued growth in digital channels – including its app – which accounted for more than 20% of sales in its top six markets, according to the company’s third quarter earnings report. McDonald’s says its MyMcDonald’s Rewards loyalty program, launched in July, has also contributed to its digital growth.