McDonald’s enters the metaverse, selling Big Macs and NFTs

McDonald’s hints at entering the world of virtual reality by offering a registration of 10 trademarks in the metaverse. According to McDonald’s application to the United States Patent and Trademark Office (USPTO), the trademark registration is intended to cover the categories of operating a virtual restaurant offering real and virtual products and operating an online virtual restaurant with home delivery.

McDonald’s enters the metaverse

This isn’t the first time McDonald’s has ventured into the world of virtual reality.

In November of last year, he offered to fans and customers a limited number of non-fungible tokens (NFTs) to celebrate McRib’s 40th anniversary. He followed it later in January of this year in collaboration with Humberto Leonco-founder of fashion brand Opening Ceremony to create a collection of zodiac animal designs for Chinese New Year in the metaverse.

McDonald’s move signals a growing trend for businesses to enter the world of virtual reality to reach and interact with more customers and fans. An apparent shift in strategy follows a trending Twitter exchange last month with Tesla and SpaceX founder Elon Musk, where the fast-food franchise poked fun at cryptocurrencies.

Why are companies going crazy on the metaverse?

The Metaverse is a virtual reality world that allows users to work, meet, play, and socialize together in these 3D spaces. As users flock in and spend more time in the metaverse, brands and businesses have started to take notice. Companies see the metaverse as an opportunity to increase customer touchpoints, and some have even launched advertising campaigns in virtual reality spaces.

Cryptocurrencies, NFTs, virtual reality, and artificial intelligence all offer ripe opportunities to increase engagement with customers. Microsoft, Home Depot, Starbucks, and Whole Foods now accept Bitcoin cryptocurrency.

Virtual reality spaces like the Metaverse provide marketing opportunities for businesses to provide customers and fans with personalized and interactive experiences. Customers can directly interact with brands as real-time avatars. In turn, brands will better understand their customers and develop meaningful and lasting relationships with them. Facebook, Microsoft and Qualcomm Inc have created their own metaverse to capitalize on the trend.

The future of the metaverse

With advances in computing and the proliferation of the internet vis-à-vis 5G, the applications of the metaverse in business and marketing are limitless. The Metaverse already offers unique experiences and interactions at an affordable price.

As adoption of the metaverse increases, it could rank as the number one channel for customer engagement. Right now, the metaverse allows for a pretty decent quality of interactions, and as the technology improves, it will no doubt incorporate additional possibilities and capabilities to connect us even more.


Image: Depositphotos

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