McDonald’s asks artist Dora Reynosa to highlight her community through Ritmo y Color

Dora Zeneth ReynosaThe murals and acrylic paintings of penetrate beyond the eyes.

His works show how art can elevate the public’s psyche by being in the presence of moving colors. Her abstract art transforms a blank canvas into a portal of possibilities that nurtures the inner child using bright, vivid color combinations and flowing patterns.

His compositions are rooted in his Latinity. Reynosa, known artistically as Zeneth, centers her culture on drawing inspiration from Mesoamerican glyphs. Mayan Aztec motifs take shape in his pieces as a tribute to his home, Coahuila, Mexico.

Reynosa has captured Dallas’ affection and is applauded with commissions that place the “By Zeneth” artwork at the center of public art. His work is featured in Deep Ellum’s Blues Alley and James McGoffin Back Elementary of Garland, where she painted a community mural alongside the students.

“You are braver than you think, more talented than you think and capable of more than you can imagine,” the mural reads. This sentiment has been a guiding force in Reynosa’s meteoric career.

Now her accomplishments soar farther than she ever dreamed. Reynosa is one of four artists selected for McDonald’s nationwide Rhythm and color country. Through the campaign, McDonald’s aims to “celebrate the fusion of urban Latin music and art, powered by artists who champion and transcend their generation.”

To do this, Reynosa conjured up a love letter to Mexico through Nectar Dand the EarthWhere Earth Nectar. In this piece, blues, reds, and yellows dance alongside agave, embroidered flowers, skullcaps, and Zeneth’s signature eyes, a reminder that everyone is seen and everyone matters. It is his beacon of visibility and pride for the Latinx community of Dallas. The opportunity gave him his largest canvas to date.

As part of Ritmo Y Color, McDonald’s unveiled a local franchise at Northwest Highway and Interstate 35 wrapped in Tierra Nectar. Both inside and out now shine with a liveliness amplifying Latinx voices, art and culture.

In the wake of the July 12 unveiling, Reynosa spoke to D on the importance of this campaign, what it means to the Latinx community and how she hopes her art will inspire Dallas.

The interview has been edited for length and clarity.

“El Nectar de la Tierra” art installation at Dallas McDonald’s, part of Nationwide Ritmo y Color.
Photo courtesy of McDonald’s North Texas

Congratulations on your partnership with McDonald’s. Tell us how it happened.

The marketing company representing McDonald’s contacted me via email. They found me on Instagram through hashtags. They were looking for visual artists from Dallas. They contacted me and said, “Hey, we have this client who wants to work with you. They like your work. And one of their goals right now is to elevate Latino artists and Latino voices. And yours is a voice we want to raise.

I didn’t know who the client was, but they made me sign an NDA. I was working on the mural at Back Elementary at the time. I remember pausing to take the call and accepting the project.

When they opened the presentation, the first thing I saw were golden arches and a red background. I said, “No way. That’s crazy!” I kept asking, “Is this real?” and they said yes. I wanted to vomit.

It’s incredible. This is the second launch of Ritmo Y Color. It’s part of McDonald’s “longstanding commitment to nurturing and fostering the Hispanic community through impactful programs that showcase Latino pride and representation.” Alongside Ivan Roque, who represents Cuban-Americans and Miami, you have become the face of this commitment. What did this mean for you?

Sometimes as an artist you wonder if what you’re trying to present to the world really translates. I try to tell something with my paintings, and I have this voice. I think all of us artists go through times where we have this little doubt, like people understand what I was trying to do? Do people understand? For someone to say, “Hey, we see you, we hear you. We’re here for you and we want to support you” was really crazy.

It was my confirmation and my seal of approval. I’m very proud to be able to have someone like McDonald’s come in and say, “We want to see you do it. They gave me complete creative direction. The only thing they asked of me was to express my Latinidad, to represent my Mexican roots that I love so much.

It was insurance in my art and in what I do.

To represent your Mexican roots and express your Latinidad, you have created Tierra Nectar. How did you decide on the name and composition of this piece?

This piece is my love letter to Mexico and to my Mexican roots. name this El Nectar de la Tierra It felt like my little piece of Mexico was brought here, much like a bee carries nectar. Nectar is where life comes from. And Mexico is where life comes from for me.

It’s a tribute to my roots. Without knowing your roots, you will find yourself very poorly identified and lost. With this piece, I wanted to say that for me, being Mexican is something that I am extremely proud of. This is something for which I am very grateful. I am grateful to have been able to grow and be raised in such a beautiful culture with such beautiful people.

No matter where we are in the world, as Latinos we will always form a community. Whether we’re Mexican, Venezuelan, or Colombian, when it comes to being Latino, no matter where you are in the world, you’re going to find a small community of people who are going to welcome you and nurture you. It just comes from knowing your roots and not being ashamed of where you come from.

The McDonald’s Ritmo Y Color website says this piece “was inspired by his main call to action to be seen and valued in his Latinidad. ” Tell us about your call to action.

Something that I saw a lot growing up here in the United States after moving here was that a lot of people weren’t very outspoken or open to the idea of ​​being Latinos. And I always thought that was a little weird. So for me, painting that was like saying, “Hey, I want everyone to know, in case you don’t already know, that I’m Latino and I’m Mexican. And not only that, but I love him and it’s good that you love him too. There is nothing wrong with that.

Now you show your pride with an entire Mc Donald’s dedicated to your art.

Dora-reynosa-mcdonalds
Entertainer Zeneth surprises customers with McDonald’s team members at a local McDonald’s in Dallas.
Photo courtesy of McDonald’s North Texas

It is dedicated to us, to us Latinos, to us Mexicans, here in Dallas. I wanted it to be a piece that everyone could identify with. When they wake up in the morning and go to work, this room is something they see.

It was a big goal of mine to be able to provide people, like us Latinos, with original artwork. That’s why I maintain my prices the way I do. I want it to be accessible to people. This is probably the greatest testimony to this. I can provide artwork not just to households, but to an entire community, a primarily Hispanic and Latino community.

Another principle of Ritmo Y Color is music. In Dallas, your art is seen all over the music scene rather than your contributing to Blues Alley or painting live at events. What role has music played in your artistic journey?

Music has played a big role in my artistic journey. It starts with what movement means to me. Many of my pieces have been inspired by live music. The movement you see in my tracks is the movement I felt when listening to a certain playlist or a certain song. I move a lot when I paint and if it doesn’t feel fluid, it doesn’t feel like my style. For me, movement is life. Projecting and painting movement and fluidity is a big thing for me. If it’s not in the array, it doesn’t look complete.

Reynosa’s art will be on display at 2917 W. Northwest Hwy McDonald’s until further notice, at the franchise owner’s discretion. On July 28, the musical artist of Ritmo Y Color, the Puerto Rican rapper Lunay, will present a series of concerts on his Youtube channel which will highlight the art of Reynosa and the mission of Ritmo Y Color. The video will only be available for 72 hours.

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