McDonald’s and Beyond Meat Plan McPlant U.S. Expansion, Analysts Say


Companies began testing the “McPlant” pancake at eight McDonald’s stores in the United States in November. Those restaurants sold enough sandwiches – up to 70 a day – to warrant an extension of the lawsuit, analysts said.

McDonald’s said when announcing the tests that customers should wait for more updates, Reuters reported. The company declined to provide further details to Reuters on Tuesday. Beyond did not respond to a request for comment.

Any decision by McDonald’s to sell a plant-based burger on a large scale at its more than 13,500 locations in the United States could be a boon to plant-based meat manufacturers in general and beyond in particular.

Rivals fought for partnerships with chain restaurants adding vegan and vegetarian menu options. Beyond works with Taco Bell owner Yum Brands Inc, while Impossible Foods has partnered with Burger King, a unit of Restaurant Brands International Inc.

BTIG analyst Peter Saleh said in a research note Monday that he expects the product to be in around 700 restaurants in multiple regions as a limited-time offer in February and March, with a rollout. national possible in 2023.

Unlike the current test, the expansion would come with local and regional advertising funded by McDonald’s franchisees and possibly Beyond, Saleh said.

Separately, Piper Sandler analyst Michael Lavery said in a note that McDonald’s could launch McPlant burgers nationwide at the end of the first quarter of 2022, earlier than expected.

This could put pressure on Beyond’s margins. Although he sells more patties, he could do so at a lower price – closer to $ 4.00 a pound than the $ 5.25 originally predicted by Lavery – as he seeks to lower the price of animal protein from by 2024, he said.

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