Malta’s first Boost Juice Bars open

Australian multinational smoothie chain Boost Juice Bars has opened its first two stores in Sliema – at Tigné Seafront and Gżira – with a third to follow within a month.

Operated by Food Chain Ltd, the brand’s dedication to innovation aims to tap into the growing health consciousness of the Maltese population and offer customers a winning combination of healthy and fresh alternatives on the go.

The subsidiary of the Farsons Group promises a positive and energetic environment, product innovation, partnerships and a strong customer relationship strategy using natural fruits and vegetables.

Gordon Naudi, Managing Director of Food Chain Ltd, said he was very proud that such an international juice bar had agreed to open outlets on our shores.

Ivan Cardona, commercial director of Food Chain Ltd, also expressed his enthusiasm for this new venture: “We are ready to offer our customers healthy fast food alternatives, served by our positive and energetic employees. We’re already overwhelmed with the response we’re getting, and honestly, we can’t wait for more.

Boost Juice Bars Malta offers benefits to customers through a VIBE membership card. Customers receive a free Boost Juice with every 11th purchase and, on their birthday, VIBE points awarded when purchasing full price smoothies or juices (more info at www.boostjuice.com.mt/ vibes/).

Founder Janine Allis started Boost with the first store in Adelaide, Australia in 2000 when she saw a gap in the healthy fast food market.

Boost then began its international expansion through master franchising in 2004 and today has over 600 stores serving Boost beverages in 13 countries around the world.

Boost juice bars are also present in Brunei Darussalam, Chile, Estonia, Indonesia, Latvia, Malaysia, New Zealand, Saudi Arabia, Singapore, Thailand, United Kingdom and Vietnam.

The Australian brand won the Global Franchise Awards at the 2022 International Franchise Convention, winning Best Food and Beverage Franchise and the Ultimate Global Franchise Champion Award. The Global Franchise Award celebrates and promotes the best franchise brands by reinforcing their distinguished brand characteristics within a global playing field.

For more information on Boost Juice, visit www.boostjuice. com.mt.

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