The Queen’s Platinum Jubilee is right around the corner and it looks like everyone is doing something to mark this momentous occasion.
Alterations marking Her Majesty’s 70 years of service include a stately re-recording of their famous jingle, a name change to a much-loved burger and an upgrade to Big Mac meal packaging.
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We love it
To kick off the celebrations, the instantly recognizable McDonald’s Jingle has been reimagined by the Royal Philharmonic Orchestra.
The “Five Note Sting”, played at the end of its commercial and familiar to millions simply as “ba da ba ba ba”, is now fit for a queen.
The 35-person ensemble recorded a version including brass, strings, percussion and woodwinds, hoping to earn a royal seal of approval.
The new jingle will replace the original in the brand’s TV and radio advertisements over the Jubilee weekend, along with the “one’s lovin’ it” slogan.
Dine like a royal
Big Mac, Fries and Milkshake packaging reinvented in an elegant porcelain service. Picture: McDonald’s
McDonald’s is also offering customers the opportunity to dine like a king during the Queen’s Platinum Jubilee weekend.
The global brand has reimagined Big Mac, Fries and Milkshake wrappers into an elegant porcelain set, adding Platinum Jubilee Pageant details to mark the occasion.
There are 70 of the limited edition sets up for grabs. For a chance to win, fast food fans will need to enter the competition via the McDonald’s app between May 31 and June 6, with the lucky winners being crowned on June 8.
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cheese royale
The final part of the Jubilee celebrations will see McDonald’s change the name of an iconic burger for the duration of the weekend.
On Thursday June 2 and Friday June 3, the famous Quarter Pounder with Cheese will become the ‘Royale with Cheese’, paying homage to the infamous Pulp Fiction scene (“they got the metric there”) and giving the burger a royal makeover.
The ‘Royale with Cheese’ will be available for just 99p on the McDonald’s app, giving customers a saving of £2.60 to kick off a weekend of celebrations.
For the remainder of the bank holiday weekend, Saturday June 4 and Sunday June 5, McDonald’s will be offering Spend £15 Save £5 on all McDonald’s orders through the McDonald’s app.