Bennigan’s and Steak & Ale Operator to Join 4,500 Location Delivery Platform Ship
Dallas, Texas (RestaurantNews.com) Legendary restaurant brands – the parent company of by Bennigan, Bennigan’s On The Fly, Bennigan’s On The Fly Virtual Kitchens and Steak & Ale – brings its iconic brands to more fans around the world through its new partnership with REEF neighborhood kitchens.
REEF Neighborhood Kitchens is a network of 4,500 locations in national and international markets, providing restaurant brands with accelerated growth with minimal investment through its concept of virtual kitchen delivery only. REEF’s team of vessel operators sign licensing agreements with brands, then repair, prepare and deliver their food and drink from their own virtual kitchen facilities. With plans to expand by a factor of 10 over the next 12 months, Catering company recently proclaimed REEF âthe fastest growing restaurant company in the world. “
âREEF is the perfect partner to help grow our brands internationally at an unmatched pace,â said Paul Mangiamele, owner of Legendary Restaurant Brands, president and CEO. âWe also bring REEF a major differentiator to its portfolio – iconic casual dining brands that are all well positioned for franchising and licensing. We look forward to this groundbreaking partnership as we join forces to bring pioneering casual dining brands to new markets around the world. “
Through its alliance with REEF, Legendary Restaurant Brands’ expansion will begin in the Middle East, United Arab Emirates and Europe and then move to domestic markets.
âLike so many people I know, some of my favorite memories were created in Bennigan’s or Steak & Ale,â said Michael Beacham, president of Reef Kitchens. âThese brands have forged deep emotional connections with fans around the world who have stood the test of time, and we fully intend to exploit that through this partnership. In addition to the enormous brand equity they have established, we are committed to preserving the world-class training and âpeople firstâ culture that Paul and his team have fostered over the years. “
Bennigan’s and Steak & Ale will be offering all of their signature menu items for delivery via REEF’s ship network. However, the menus will be designed and personalized by market and will respond to regional preferences.
âAs nostalgia never goes out of style, we are creating a ‘new stalgia’ by pioneering casual dining in the virtual kitchen world on a global scale,â Mangiamele said. “This partnership allows us to bring our proven, franchise ready and licensed brands to any operator – national or international – while propelling legendary restaurant brands into the digital age.”
For more information on legendary restaurant brands, visit LegendaryRestaurantBrands.com.
You’re with friends at Bennigan’s. The American legend!
About legendary restaurant brands
Legendary Restaurant Brands owns iconic brands Bennigan’s, Bennigan’s On The Fly, Bennigan’s On The Fly Virtual Kitchens and Steak and Ale – the pioneers of casual dining. Bennigan’s is a full-service, high-energy neighborhood restaurant that redefines and once again dominates the casual dining category. With chef-led cuisine, innovative drinks and warm and friendly Irish hospitality, this legendary brand delivers memorable dining experiences to every guest and offers a franchise model capable of a compelling return on investment. Sophisticated, casual brand Bennigan’s On The Fly was designed for non-traditional venues, including hotels, or as a virtual delivery-only model that can be operated from an existing commercial kitchen. Steak and Ale is another American original poised for a triumphant comeback. Redefined as a 21st A refined and relaxed century-old concept, the new Steak and Ale will once again set the standard for affordable, family-friendly steakhouses.
To join the Legendary Restaurant Brands franchise family, please visit LegendaryRestaurantBrands.com or call 800.804.5049.