KU graduate and IBA alumnus Sabir Sami appointed KFC CEO

Sabir Sami is currently Chief Operating Officer of KFC Division and Managing Director of KFC Asia and is based in Toronto, Canada. He will play the role of Tony Lowings and report to Yum! Brand CEO David Gibbs.

The 45-year-old was previously the Managing Director of KFC Pakistan, Middle East, Turkey, North Africa and Asia.

The Institute of Business Administration (IBA) in Karachi, Pakistan awarded Sami Sabir a Master of Business Administration (MBA) in 1988.

He started his career as Assistant Brand Manager at FMCG multinational Proctor and Gamble (P&G) in Australia from 1989 to 1991. After that he worked as Brand Manager for P&G Pakistan from 1990 to 1994.

Sabir worked as Regional Marketing Director for Coca-Cola in Singapore for four years before coming to Pakistan to serve as Managing Director of Reckitt Benckiser from 2000 to 2009. Yum Brands has been his employer since 2009.

Sami will be responsible for the strategy and performance of the KFC brand from January, according to a statement provided by Yum! Trademarks Inc.

Business Wire mentioned the Yum! The CEO of Brands said, “Sabir is an exceptional leader with deep expertise and knowledge of our business and has a proven track record in growing KFC’s physical presence and brand in global markets. whole. “


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