3 Reading minutes
Restaurant chain Johnny rockets along with eight other restaurant concepts released new plant-based options for a limited time, including the Impossible Original Burger, Craig’s Vegan Shakes, and Daiya Cheddar-style slices without dairy.
Property of Brands FAT (Fresh. Authentic. Tasty.), a global franchising company that owns nine restaurant brands and franchises on more than 700 units around the world, Johnny Rockets now offers herbal options to consumers at over 80 restaurants.
Established in 1986, the Johnny Rockets restaurant chain now has a presence in the United States and 25 countries around the world, offering classic American cuisine. Its first location was recently taken over by vegan burger chain NoMoo which offers impossible burgers, vegan chicken sandwiches, fries, salads and cashew-based milkshakes.
To meet the growing demand for plant-based foods in the United States, Johnny Rockets now offers consumers a range of plant-based options: diners can order Impossible Burger from Silicon Valley company Impossible Foods, the plant-based alternative to cowless ground beef.
More, the restaurant chain will offer slices of Daiya Cheddar cheese without dairy products on their burgers. Founded in 2008, Daiya was one of the first vegan cheese slice brands, although the company has now branched out into burritos and yogurt alternatives.
FAT Brands’ long-standing relationships with Impossible Foods, Daiya, and Craig’s Vegan have proven these items to fit right into classic American menus, and we’re very excited to partner with brands focused on delivering high quality products. quality and delicious taste like we are
Andy Wiederhorn, CEO of FAT Brands
Diners can order vegan shakes offered by Los Angeles-based Craig’s Vegan, whose owner operated Craig’s restaurant which served steak to vegan specialties, but after receiving more and more non-dairy requests, he created with chef Kursten Kizer Craig’s Vegan a line of frozen nut-based desserts cashew which offers popular flavors like ‘Kurstens PB Krunch’ and ‘Melrose Mint Chip. The shakes will be served with ice cream in hand and topped with non-dairy whipped cream that comes in three classic Johnny Rockets flavors: chocolate, vanilla and strawberry.
Wiederhorn added, âFAT Brands’ long-standing relationships with Impossible Foods, Daiya and Craig’s Vegan have proven that these items fit perfectly into classic American menus, and we are very happy to partner with brands focused on food. high quality and excellent quality supply. taste products like us. These product offerings have performed well so far on other of our concepts, and we hope to incorporate some long-standing menu additions from Johnny Rockets as well. “
While the rollout is time-limited only for now, available throughout the summer, the company says they could become permanent menu items based on consumer feedback.
In a press release seen by Green queenFAT Brands CEO Andy Wiederhorn said it cannot be ignored that American consumers demand sustainable and humane dining options: âThe environment and the Johnny Rockets menu offer a nostalgic piece of America in places around the world. While this is still the most obvious and fun part of the Johnny Rockets experience, we also recognize the future, which is plant-based.
Although Johnny Rockets is adding herbal options for the first time, his parent company is all too familiar with brands in this industry. Fast food chain Fatburger, also owned by FAT Brands, which in 2017 became one of the first chains to include Impossible Burger on its menu and in 2019 expanded the plant-based option to include vegan cheddar cheese. by Daiya. Additionally, in 2019, as part of a deal with Craig ‘, the chain added vegan flavors of vanilla and strawberry to its milkshake offerings as well as dairy-free whipped cream.
New offers are available at participating Johnny Rockets US locations and can also be ordered online from select locations on the Johnny Rockets app or website.
Main image courtesy of Johnny Rockets.