Jack in the Box called out rival chain McDonald’s, poking fun at their seemingly still broken ice cream machines on TikTok.
Two days ago, July 14, Jack in the Box posted a TikTok video showing a McDonald’s chain, with the iconic golden arches covered with a “Censored” sign. âWe heard someone’s ice cream machine was broken,â they wrote on the screen. “I can’t understand but good luck.”
The person filming then showed the camera a Jack in the Box milkshake. The video was captioned with the text: “Broken ice cream machine? Never heard of that at Jack in the Box. Drag the besties, we’ve got shakes and desserts covered.”
McDonald’s ice cream machines have become a common joke among customers, who often find that restaurants are unable to serve ice cream due to their inactivity, excluding 60% from the dessert menu.
McDonald’s ice cream machines undergo vigorous cleaning routines that can take up to hours, as well as a four-hour nighttime thermal cleaning to remove bacteria, according to surveys. During this time, the machine is out of service.
The Wall Street Journal also reported that the machines are just plain old and finicky, which makes them prone to break down. Richard Adams, a consultant to McDonald’s franchisees, said WSJ that a survey he has already conducted has shown that 25% of McDonald’s restaurants do not sell ice cream because the machines are broken.
The machines are produced by a company called Taylor and a report of Wired in April found that the company did not provide information about their inner workings to McDonald’s, which means that when a machine breaks, authorized distributors have to make the repairs themselves, lengthening the process.
In just two days, the video gained over 150,000 views, but it’s not the only recent McDonald’s call the brand has made. That same day, Jack in the Box weighed in on a viral TikTok video joking about ice cream machines.
@williamkelly_ made fun of two power plants in the video: McDonald’s and the Fast Furious franchise. In the clip, he played a customer who ordered three ice creams, only to be told the machine was broken.
When he’s said he wants them for his family, the worker becomes Vin Diesel’s character, Dominic Toretto, who promises to fix the machine. Toretto is often ridiculed for his obsession with emphasizing the importance of family in the Fast Furious movies.
âUnfortunately, even the family is not strong enough to fix their machines,â commented official Jack in the Box TikTok account.
âYo you guys and Wendy’s folks would get along great,â one viewer wrote. “The who? Never heard of them.”
Much like Jack in the Box, Wendy’s has used its social media accounts to target McDonald’s, among other fast food chains, in the past.
In 2020, Wendy’s responded to a subscriber sharing a photo of a McDonald’s delivery truck asking what he called it. “Is it a garbage truck?” Replied Wendy’s.
While in 2018, they also called McDonald’s for using frozen beef after the company announced it would use fresh beef in its quarter pounders. “So you’ll still be using frozen beef in MOST of your burgers at ALL of your restaurants?” They tweeted.
News week contacted McDonald’s for comment.