Jack in the Box buys Del Taco, Blu Dot, Mc Donald’s, Toyota …


Jack in the Box, Blu Dot, Mc Donald’s, Toyota…… and other brands targeting the American consumer right now. Check out our previous sales lead columns.

  • Jack in the Box acquires Del Taco

American fast food chain Jack in the Box expands its national presence with the purchase of Del Taco Restaurants for approximately US $ 575 million. Del Taco operates 600 restaurants in the United States and is the second largest Mexican fast food restaurant group in the United States, Darin Harris, CEO of Jack in the Box, said, “We are delighted to welcome Del Taco, a beloved brand and proven regional winner, to the Jack in the Box family. Together, Del Taco and Jack from San Diego in the

Jack in the Bo

The box will be have more than 2,800 restaurants in 25 states in the countryside. It is a natural combination of two like-minded challenger brands offering exceptional growth opportunities. Together, Jack in the Box and Del Taco will benefit from a stronger financial model, gaining a larger scale to invest in digital and technological capabilities and unit growth for both brands. This acquisition fits perfectly into our strategic pillars and helps us create new opportunities for franchisees, team members and guests of both brands. Del Taco President and CEO John Cappasola said, “We are delighted to have found a partner in Jack in the Box who shares our vision for the future and has the QSR expertise to further accelerate the growth of Del Taco. positioned Del Taco as a leader in the growing Mexican fast food category, extended our digital capabilities to improve consumer convenience, and focused on brand growth through franchising, resulting in eight consecutive years of same-store franchise sales growth and an acceleration of the new unit pipeline. “The deal awaits regulatory and shareholder approval, and is expected to be finalized in the first calendar quarter of 2022. The Mexican restaurant industry is expected to have sales of US $ 66.68 billion in 2021.

Toyota is growing in the auto insurance industry. Toyota wants to sell you a car, finance it, maintain it and now insure it too. Toyota Auto Insurance is operational and will soon be available in Texas. So far, it is sold in Arizona, Illinois, Indiana, Ohio, and South Carolina. Along with Texas, it will soon be operational in Georgia, Missouri and Tennessee with more states added each month, Toyota announced last week. the Auto insurance will be sold through its website, mobile app, call center agents, and participating Toyota dealerships. Insurance is taken care of by Toggle, the underwriter belonging to Farmers Insurance. Will Nicklas, COO of Toyota Insurance Management Solutions, said the program will be expanded so Toyota owners can use their personal driving data for more discounts.

Separately, to extend the 2022 holiday message Toyota Invites Consumers To #sharingJoy By Sending A Digital ‘Happy Birthday’ To Friends And Family via the @Toyota Latino Instagram channel from December 10 to January 3, 2022. For each share, Toyota will donate to Hispanic scholarship fund up to a total of $ 50,000 to support university students nationwide. Conill created a new Toyota holiday ad, “Nora’s Joy”. The spot tells the story of a young woman who finds the ability to share her joy in a very magical way. Once she releases her emotions, we see her driving her Toyota Tacoma around town, spreading joy around her in a flurry of bright lights illuminating the night sky. The 60 second version of “Nora’s Joy” released on 12/11 on Univision’s broadcast of their annual 5 p.m. charity show TeletonUSA. This version, as well as the 30-second version, will be broadcast on Hispanic broadcasting, targeted cable networks and a variety of digital channels.“’Nora’s Joy’ reflects what the holidays mean to many of us,” said Gustavo Sarkis, Creative Director, Conill advertisement. “It’s a time when we share the joy and laughter with our families, especially in these difficult times. We wanted to share this heartfelt message of joy as we enter the holiday season. “

McdonaldsMcdonalds plunges a toe into the metaverse. The world’s largest catering company will be sponsor a virtual event organized by OfflineTV, a group of nine players and content creators with over 2 million YouTube subscribers. “This is the first time that we have created a virtual space like this in the Metaverse and we work with the OfflineTV team in a truly unique way. ” Elizabeth Campbell, Senior Director of Cultural Engagement at McDonald’s, noted. The Metaverse pop-up experience will allow users to participate in a virtual reality scavenger hunt for a chance to win exclusive digital products. Fans will also be able to interact with the OfflineTV team through realistic avatars and leave them notes on a virtual sticky note wall. The event, which begins Friday, is intended to help connect OfflineTV to fans who were unable to attend a recent event in person.

Based in Minneapolis Colle McVoy has been selected as the premier media agency for furniture designer and retailer Blu Dot. The incumbent was Cicero, based in Minneapolis. Colle McVoy will lead global media strategy, investment and analysis across all channels, covering brand building and performance marketing campaigns. “Colle McVoy is the perfect partner to help Blu Dot continue its rapid growth today and achieve its mission of delivering good design to as many people as possible tomorrow,” said Mike Wodtke, Vice President, Digital and Retail Operations for Blu Dot. “Its unique approach of combining data-driven solutions with media creativity could not be a more winning combination for us,” concluded Wodtke.

LiveKuna

LiveKuna vertically integrated food company established in Ecuador, announcement a series A fundraising round led by Gupo Bimbo. Grupo Bimbo, the largest bakery company in the world and owner of more than 100 brands, including Sara lee and Thomas’ English Muffins, will partner with LiveKuna on superfood innovations and support their distribution expansion plans in the United States, Canada, and Mexico, strengthen the North American team, and increase the network of farmers. Before launching LiveKuna, the co-founders Carlos Gutiérrez and Santiago stacey work directly with nearly 500 eco-friendly farmers in their home country of Ecuador to source chia and quinoa, telling a story of who, when and where the ingredients come from. LiveKuna’s natural product portfolio includes gluten-free flours, pasta, grains, seeds and grains in addition to its KunaPops line of superfood snacks. “LiveKuna exceeds the expectations of today’s consumers, offering own-brand snacks and traceable ingredients without sacrificing taste,” said Constantin Matouk, director of Bimbo Ventures at Grupo Bimbo. “As we double down on the ‘best for you’ category, we know LiveKuna will push the boundaries of what’s possible in snacking. Last summer, LiveKuna launched KunaPops in the United States at 364 Sprouts Farmers Market stores. LiveKuna offers a omnichannel consumer experience, with products available at regional and national retailers and online at Sprouts Farmers Market, Ralphs, Amazon, SnackMagic, Gopuff, among others.


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