MOOYAH Burgers, Fries & Shakes, a 90-unit burger franchise, has a new vice president of marketing. Sarah Beddoe, a leading brand builder with over a decade of exceptional marketing experience in the segment, has joined MOOYAH to help take the fast-growing franchise’s marketing efforts to the next level.
Beddoe has spent most of his career helping national franchises like Pizza Hut, Sonic Drive-In and Taco Bueno Restaurants create effective marketing strategies. Now she’s leveraging that experience by joining MOOYAH’s leadership team, which includes CEO Anand Gala, President Doug Willmarth and Executive Vice President of Operations and Development Mike Sebazco, whose 92 years of experience combined in restaurant franchising have allowed them to create one of the most customer and franchisee friendly opportunities in the franchise business.
“I’ve worked with some of the most well-established legacy brands in the industry, and it’s so exciting to take that experience and apply it now to a brand that’s young, eager and extremely well positioned for widespread growth. “, Beddoe said.
Beyond Beddoe’s belief in MOOYAH’s brand positioning, she says she has a personal passion for the franchise’s menu, which prioritizes high-quality ingredients and customization, taking into account any dietary restrictions.
“I’ve always believed that food is the best way to connect with people authentically,” Beddoe dds said. “That’s breaking bread. So I’m adamant about working with a brand that welcomes everyone, regardless of their dietary restrictions, and MOOYAH ticks every box.
MOOYAH’s fully customizable menu features a range of items for virtually any diet, including 100% certified never-frozen Angus beef, all-natural turkey, and Dr. Praeger’s vegan black bean burgers, each of which can be served on baked dishes. homemade potato or multigrain wheat buns, or handmade lettuce buns.
Beddoe joins MOOYAH at a critical time for the brand, which is leveraging the success of its existing franchisees to capitalize on new growth opportunities in markets across the country. In 2022, the brand aims to sign more than 50 new units in its key expansion markets, including Florida, California and its home state of Texas.
“We are now entering a phase of aggressive growth, with a proven operating model, successful franchisees and die-hard fans. And we still have a host of prime territories in our core states for new development,” says Willmarth. “Sarah is the perfect fit for our growing brand, ensuring that every franchise owner opens with unparalleled marketing support and broad brand awareness.”
Beddoe says her first priority in her new role is to tell MOOYAH’s story.
“This is a brand that already does the right thing with integrity for its loyal customers and expanding franchisees,” she says. “They are absolutely adamant about the quality of their products and services. All that remains is to spread the word. We’re going to get people talking. We’ll make sure our story is told over and over again until everyone sees exactly what we do, far better than any other burger brand.
The news and information presented in this press release have not been corroborated by RSQFood News Media or Journalistic, Inc.