Gen.G and McDonald’s Franchisees Renew McDonald’s Crew League in Southern California, Southern Plains and DMV Regions and Expand to the Pacific Northwest

Employees will vote on the game of their choice to participate in the McDonald’s Crew League for prizes and prestige

LOS ANGELES, June 28, 2022 /PRNewswire/ — Global Esports Organization Gen.G announced today the extension of its national partnership with McDonald’s for another year of McDonald’s Crew League in the Southern Californiasouthern plains (Kansas, Oklahoma) and VDD (washington d.c., Maryland, Virginia) regions designed to recruit and retain its employees through play. This partnership also includes an expansion in the Pacific Northwest region to allow other esports leagues to engage McDonald’s employees and gaming enthusiasts.

The Pacific Northwest region league has started and will have its playoffs August 13. Southern CaliforniaSouthern Plains and DMV Area Crew Leagues will kick off their seasons on July the 5th, July 26 and August 23, with play-offs to follow respectively. Employees will vote on a game of their choice and compete to qualify for a live stream on, hosted by local players in each region. Employees will vote on a game of their choice and compete to qualify for the playoffs broadcast live on Prizes include an Xbox Series PS5, more than $1,000 in Amazon gift cards for each region, Crew League t-shirts and an exclusive belt for the winner and plaque for their franchise location.

“There is no denying the importance of the frontline team to McDonald’s Hit. The owners/operators of active co-ops take pride in providing their employees with a unique experience that lets restaurant workers know they are valued members of a larger community,” said Patricia Rooms, Ad Agency Partner for participating regions. “We are thrilled to continue our partnership with such a prestigious organization as Gen.G and look forward to once again creating a great competitive experience for our valued crew members and managers.”

“We had such an amazing time on previous iterations of the McDonald’s Crew League, which we absolutely had to do again and this time allow more participants,” said Arnold Hurr, CEO of Gen.G. “At Gen.G, we have always sought to create and connect communities to bring people together. . on things they really like. Continuing the camaraderie we have seen within the McDonald’s Crew League has been exciting to watch, and we can’t wait for the Pacific Northwest region to experience the same.”

The Pacific Northwest expansion marks the fourth local market where McDonald’s franchisees and Gen.G are partnering with esports programming to further engage employees.

Currently McDonald’s esports programming connects hundreds of employees across the southern plains, Southern California, washington d.c., Baltimore and wider Maryland.


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