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October 08, 2021 // Franchising.com // COBOURG, Ontario – Firehouse Subs announced the official opening of its first location in Coburg, Ontario, at 1111 Elgin Street West on Tuesday, September 28, under the ownership of the first franchisee Ansar Sikdar. This is the 45th Canadian establishment of the award-winning casual fast food chain, which opened its first establishment in Ontario in 2015. Firehouse Subs serves premium meats and cheeses steamed and stacked on a sub-roll grilled, served “Fully Involved®” with products and condiments.
As a former resident of Ottawa, Sikdar was introduced to the brand by another local franchisee, Omer Ozal, owner of the Ottawa Firehouse Subs. When Ozal opened his restaurant last summer, amid the COVID-19 pandemic, Sikdar became a frequent guest at his restaurant because he truly loved food. After a few visits, they started chatting and Sikdar became more interested in opening his own restaurant, especially when his wife, Lailatul Leela, started working at Ozal’s restaurant. Husband and wife have fallen in love with the Firehouse Subs brand and can’t wait to open their first restaurant in Cobourg. Leela plans to work in the restaurant as Sikdar’s right-hand man and their daughter, Neera, will also help her when she is not busy with her studies at university.
“My family and I have become so passionate about this brand. I have learned a lot from my friend Omer and am delighted to bring Firehouse Subs to the Cobourg community, ”said Sikdar. “I have already started to build a relationship with our local fire department and look forward to supporting them through the Firehouse Subs Public Safety Foundation of Canada. Being able to work alongside my wife and provide sincere service and hearty and tasty subs to our guests is a dream come true.
The new Cobourg Firehouse Subs restaurant, located about 5 miles from Fleming College, is open 11 a.m. to 9 p.m. Sunday through Thursday and 11 a.m. to 10 p.m. Friday and Saturday. Customers can order takeout service from the indoor counter, over the phone or online, as well as through third-party delivery apps.
Sikdar is committed to continuing Firehouse Subs ‘commitment to helping public safety organizations through Firehouse Subs’ Foundation for Public Safety of Canada®, which has awarded more than $ 1.5 million to the heroes of the hometown of Ontario.
Founded by former firefighting brothers, the restaurant’s new decor reflects the founding family’s decades of fire and police service through photos and equipment donated by local fire departments. It has a custom mural hand painted by chief wall artist Joe Puskas that features a Cobourg fire truck and firefighters at the beach with the Cobourg East Pierhead Lighthouse in the background. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted over 1,200 murals from his studio at Firehouse Subs headquarters in Jacksonville, Florida.
In 2005, the wrath of Hurricane Katrina inspired the founders of Firehouse Subs, Chris and Robin Sorensen, to establish the Firehouse Subs Public Safety Foundation in the United States. Ten years later, with the opening of the first Canadian restaurant in 2015, the Firehouse Subs Public Safety Foundation of Canada was born with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and to public security organizations. The Firehouse Subs Public Safety Foundation of Canada has awarded over $ 1.5 million to heroes in hometown Ontario, as well as over $ 62.5 million in 49 of the United States and Puerto Rico through through the Firehouse Subs Public Safety Foundation. Each restaurant recycles its pickle buckets, made available to customers for a $ 3 donation to the Foundation. Donation boxes on register counters explain the nonprofit’s mission and collect change, while the Round Up program allows customers to “round” their bill to the nearest dollar. All funds raised benefit the Foundation.
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