The country’s largest Italian fast food brand saw sales of family meals increase by more than 35% at company locations last month
Lexington, Kentucky (RestaurantNews.com) By innovating its card and relying on its leading value proposition, by Fazoli continues to stand out as a leading brand with another month of double-digit sales.
In November, the iconic Italian brand saw sales increase 16.7% year-on-year and 26.7% from 2019. With rising costs and limited product offerings throughout the industry, Fazoli’s has built on its success with value offerings and family meals by testing new family offers on the company’s sites.
âThere is going to be a significant increase in value menu promotions, and Fazoli’s is anticipating the trend and preparing our brand to take advantage of it,â said Carl Howard, CEO of Fazoli. âOur industry faces a variety of unusual challenges, and consumers are starting to feel the effects of both the supply chain crisis and inflation. Fazoli’s always thinks of the future, which is why we are introducing new ways to give our customers exactly what they dream of at an unbeatable price.
The renowned brand has added the Ultimate Sampler Family Meal and the Baked Super Family Meal to its family meal line, both of which capitalize on customers’ love for baked pasta and Fazoli samples. During the test, family meals increased from 9% to 12.5% ââof overall sales on company sites. Following the impressive increase in sales, Fazoli’s will launch the Ultimate Sampler Family Meal and Super Baked Family Meal system-wide in 2022.
âAt Fazoli’s, we stand by our recipe for success – providing irresistible Italian food at an unbeatable price,â Howard said. âWe only marketed our new family packs through CRM and they delivered impressive results. We know our hosts well. We listen to them and respond by serving them the highest quality food at the best value for money when, how and where they want it. With the stealthy inflation starting to hit consumers, Fazoli’s is being cooked with delicious, premium food at a price our fans can’t find anywhere else.
Fazoli’s: Fast. Costs. Italian.
Founded in 1988 in Lexington, Ky., Fazoli’s owns and operates nearly 220 restaurants in 27 states, making it the largest upscale Italian fast food chain in America. Fazoli’s is proud to serve top quality Italian cuisine that is fast, fresh and friendly. Menu offerings include freshly made pasta entrees, subsÂ® sandwiches, salads, pizzas and desserts – plus unlimited signature breadsticks. Fazoli is a winner of FastCasual and Steritech Award of Excellence in Food Safety 2020 and was named one of the â50 Best Global Fast Casual Innovators in 2021â by Foodable, a “Top 200 franchises in 2021” by Franchise Business Review, a Fast casual “Brand of the year” and a Contractor 2018 âFranchise 500â. CEO Carl Howard was named one of the nation’s most influential restaurant CEOs of 2020 by News from the nation’s restaurant, was recognized as one of the top 25 industry leaders on FastCasual’s List of the top 100 movers and shakers of 2021, and he and his team were recipients of the 2021 American Business Awards Stevie Gold Award in Food and Beverage for Business of the Year and Management Achievement.