Fajita pete’s, the concept of catering and delivery of “fresh from the grill” fajita, continues its rapid growth dynamic with a new signature as a major franchisee. G&S Business will open 10 more Fajita Pete locations in the northern suburbs of Dallas from the end of 2021.
The G&S team, made up of David Howell, Richard Howell and Pat “Wheels” Smith, has extensive experience with major brands. The company is a multi-unit franchisee of Zaxby’s, and David Howell has served as the executive officer of Hat Creek Burger Company. Richard Howell is a former board member of Red Robin Gourmet Burgers.
G&S Business decided to partner with Fajita Pete’s after Smith picked up an order of fajitas for dinner during a family visit to Dallas. Upon his return to Austin, he spoke to David and Richard Howell about the concept and insisted on finding a way to franchise with Fajita Pete’s.
“Fajita Pete’s is poised to experience incredible growth as the concept embodies authentic quality while maintaining maximum efficiency from menu to preparation,” says David Howell. “Plus, he’s ahead of his time by focusing on offsite sales channels in a small area – he’s really innovative and will continue to be.”
Fajita Pete’s first location, owned and operated by G&S, is slated to open in Plano in December 2021, followed by Frisco in March 2022 and McKinney in June 2022. Others will follow in Allen, Prosper and Richardson, bringing the total number of Fajita Pete’s restaurants in greater Dallas at 22.
“G&S Business came to us after experimenting with our restaurant and service model in Dallas and immediately wanted to be part of the brand,” says Fajita Pete Founder and CEO Pedro “Pete” Mora. “They are the ideal franchise partner as they are experienced and successful multi-unit operators who understand and are passionate about the Fajita Pete’s brand. At the end of our highest selling day ever in Cinco de Mayo, where we made $ 134,000 on 20 units, we couldn’t be more excited about the future of our brand, and G&S will play a big role. role in this future. “
Fajita Pete’s, which opened its first location in 2008 in Houston and began franchising in 2015, is a fast-growing, delivery-focused concept that offers a simple menu with just a few key elements, including its award-winning fajitas and margaritas. . It also offers curbside or in-store pickup service, for groups of any size, and limited dining at its small-area stores, making the concept appealing to franchisees due to lower rental costs, construction and maintenance.
Fajita Pete’s currently has 21 open locations, with agreements in place for nearly 50 new restaurants. The company is pursuing additional development agreements with qualified teams in Texas, Oklahoma, Colorado, Arkansas, Arizona, Mississippi, Alabama and New Mexico.
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