El Pollo Loco opens 8 locations in Denver area

After announcing plans to enter the Denver market with 15 restaurants over the next five years, El Pollo Loco, a chain of fire-grilled chicken restaurants, recently signed two separate development agreements to open eight locations. The offerings include four units each on the east and west sides of the city.

Franchise partners include: LMU Investments, LLC, whose partners own 18 El Pollo Loco restaurants in California and Utah, will open four restaurants in eastern Denver. Their first restaurant will be located in Peoria, Colorado and is expected to open in 2022. The other partner is Pikes Pollo Inc., which will open its four restaurants in West Denver. The partners currently own four restaurants in Southern California.

“These agreements will further expand our presence in key target markets in the western United States, and mark the brand’s entry into the Denver market,” said Brian Carmichall, CDO of El Pollo Loco, in the communicated. “Our growth would not be possible without franchisees like LMU Investments and Pikes Pollo, who continue to demonstrate their high level of confidence in El Pollo Loco by bringing our brand and our products to life every day. “

The new design offers a flexible format to meet the needs of each site or neighborhood. One version does not have an indoor dining area. Instead, it primarily caters to off-site sales with a take-out window, double drive-thru, parking for curbside pickup, and patio seating. The second prototype will have a smaller-than-normal dining room that opens onto a large patio. This format store will also feature dual drive-through parking and curbside pickup parking.

Both prototypes share a digitized experience, including ‘Pollo To Go’ lockers for mobile take-out orders and deliveries, digital menu boards and GPS-enabled curbside pickup, integrated into the mobile app. the company.

“This exciting franchise development is a reflection of our acceleration program, our strategic plan for continued national expansion through franchising,” said Carmichall. “The success of our Better-for-You menu combined with the design of our new LA Mex restaurant continued to attract experienced multi-unit operators interested in our growing brand.

At El Pollo Loco restaurants, fresh chicken is marinated in an exclusive recipe of citrus, garlic and spices, grilled over a wood fire and hand cut to order. Grilled chicken serves as the basis for an authentic selection of dishes, including family chicken dishes, tacos, burritos, quesadillas, bowls and salads. The Pollo Fit section of the menu also offers low-calorie, vegan, and keto-certified options for those on the keto diet.

Over the next few years, the brand’s expansion plan is to remodel more than 300 of El Pollo Loco’s 478 existing restaurants with the prototypes and develop 140 new restaurants in Colorado, Kansas, Oklahoma, L ‘Oregon, New Mexico, Texas and Washington.

El Pollo Loco currently has 478 restaurants in six states, including 282 owned and operated by franchisees.

Since 1980, El Pollo Loco has opened and serviced more than 465 company-owned and franchise restaurants in Arizona, California, Nevada, Texas, Utah and Louisiana.

Source link

About Robert Moody

Check Also

Top Restaurant Leaders Talk Data Control and Loyalty Strategies | 2022 Restaurant Franchise and Innovation Summit

Regaining control of data is paramount for foodservice brands after two years of collecting data …

Leave a Reply

Your email address will not be published.