Deutsch LA crosses the Atlantic to launch a UK agency

Deutsch LA – opened in 1995 by former New York parent Deutsch Inc – is making its first foray into these shores with the opening of an office in London.

The agency’s UK operations will be led by Allan Cobb, who will serve as managing director of Deutsch LA’s London team.

Cobb – whose LinkedIn profile says he is “part of the team that brings Deutsch LA to London” – was previously managing director at Momentum Worldwide for 13 years before spending five years as chief strategy officer at IPG , the parent company of Deutsch LA. He is also the founder of the start-ups Hey Truly and Hola Amigo.

It is unclear whether or not Deutsch LA’s UK operation will open with a UK clientele.

In the United States, the integrated agency has worked for brands such as Walmart and Dr Pepper. Yum! Brands, owner of fast food restaurants KFC, Taco Bell and Pizza Hut, is one of its biggest customers.

In 2017 KFC awarded its UK creative account to Mother, replacing Bartle Bogle Hegarty after 15 years, and Taco Bell named theOr as its first UK creative agency in November last year. Taco Bell’s relationship with Deutsch LA was not affected, with Deutsch LA remaining Taco Bell’s worldwide agency.

As a result, the agency recently helped Taco Bell return to the Super Bowl after a five-year hiatus with a 60-second ad featuring rapper Doja Cat.

Deutsch intended to move to the UK in 1999, but the plan never materialized. Interpublic Group bought the agency the following year.

The agency then merged with IPG’s Lowe Worldwide in 2009 and became the group’s North American hub in hopes it would amplify the agency, but the merger was short-lived.

Countryside contacted Deutsch LA for clarification, but the agency declined to comment.

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