Fastest Growing Indian Fast Casual Multi-Unit Franchisee Identifies Second of Multiple Planned Locations for Sacramento Area
Sacramento, California (RestaurantNews.com) Curry Up now, the nation’s largest and fastest growing casual fast food concept in India known for its innovative approach to Indian cuisine, has signed a lease for its second location in the Sacramento, California area. Partner franchise group, GKDHG, Inc., identified the ideal site for the second location of a multi-unit franchise agreement signed in 2018.
“We were immediately drawn to the tasty and accessible Indian cuisine of Curry Up Now and knew the concept would be well received by the Sacramento community,” said franchisee David Leuterio of the Sacramento franchise group. “The adaptability of the Curry Up Now concept helped us identify our second location in Sacramento while continuing to thrive on our first location. “
“I’ve always been drawn to Sacramento,” said Akash Kapoor, Founder, CEO and Chief Troublemaker for Curry Up Now. “We opened our first uptown location just weeks before the pandemic hit and we were able to hold on there. Now, with people coming back to work, we’re even more optimistic about the Sacramento market, and Elk Grove is an amazing second place. I am delighted that we are serving some of our signature cocktails here from our Mortar & Pestle bar, all without the need for a bartender or a full bar setup.
The new storefront is located at 7470 Elk Grove Blvd. in the Ridge Mall in Elk Grove, California. The 382,000 square foot shopping center includes retail and food services and is anchored by a Costco store. The opening of the new restaurant is scheduled for summer 2022.
Curry Up Now recently celebrated its 12th anniversary in September after launching as a popular Bay Area food truck in 2009 and opened its first physical location two years later in San Mateo, California. Husband and wife co-founders Akash and Rana Kapoor have now expanded their empire to include multiple food trucks, 19 restaurants coast to coast, and several nationwide digital kitchen outposts. The successful establishment is known for its unique take on traditional Indian cuisine – from Tikka Masala burritos, sexy fries, naughty naans to deconstructed samosas. Traditional favorites include Thali platters, Kathi Rolls, and Indian Street Foods which create the perfect spread for the whole family.
Curry Up Now has just opened two new restaurants in the Bay Area, one at Stanford University and the other at the City Center in San Ramon, California. The downtown location includes the brand’s popular bar, Mortar & Pestle.
The ingredients in Curry Up Now are clean and sourced from local suppliers where possible. The menu is designed to support vegetarian, vegan, gluten-free and halal diets to satisfy all guests, regardless of their dietary preferences. The vivid colors and design aesthetic of the restaurant chain appropriately match the bold and authentic flavors of Indian cuisine.
As the chain continues to expand into major markets nationwide, Curry Up Now is seeking experienced multi-unit foodservice operators through its franchise development partner. Fransmart. The artisanal cocktail bar Pestle mortar is also now available as a sister brand for interested franchisees.
“Curry Up Now continues to experience explosive growth this year thanks to the flexibility and uniqueness of its concept,” said Dan Rowe, CEO of Fransmart. “Its adaptable operating and business model coupled with the involvement and guidance provided by the franchisor make it an excellent investment for franchisees.
To learn more about Curry Up Now franchise opportunities, please visit www.fransmart.com/curry-up-now.
On Curry Up now
Curry Up Now was established in 2009 by husband and wife team Akash and Rana Kapoor, and ably supported by co-founder and now senior vice president of operations, Amir Hosseini. The concept, which is known for its innovative approach to traditional Indian cuisine, has been recognized in publications such as Zagat: “5 Hottest Fast-Casual Chains”, EATER SF: “SF’s Best Indian Restaurants”, 7 × 7: “ 100 Things To Eat Before You Die ”, QSR:“ The 40/40 List ”, Fast Casual:“ Top 100 Movers & Shakers ”, Nation’s Restaurant News:“ 2018 Breakout Brand ”and International Council of Shopping Centers:“ Hot Food & Beverage Channel. ‘ Curry Up Now currently operates 19 physical locations, three food trucks and several digital kitchen outposts nationwide, and has developing business and franchise units in California, New Jersey, Colorado, Utah. , Georgia, Texas and Indiana.
Fransmart is the global leader in franchise development, selling more than 5,000 franchises worldwide and transforming emerging restaurant concepts into national and global brands for 20 years. Company founder Dan Rowe has identified and developed brands such as Five Guys Burgers & Fries, QDOBA Mexican Grill and The Halal Guys from 1-5 unit businesses up to the powerful chains they are today. hui. Current and past brands in Fransmart’s franchise development portfolio have opened thousands of restaurants around the world. Fransmart and its partner brands are committed to developing the franchise. Follow Fransmart on Facebook, LinkedIn, Instagram, Twitter and Youtube. For more information visit www.fransmart.com.