8:00 a.m. November 6, 2021
Eating an entire McDonald’s menu is no ordinary daily job.
But that’s exactly what Sam Elwin, workshop and social media manager at Bodycentre, did in an effort to eliminate Cromer’s fast food junk.
The Norwich-based Bodycentre teamed up with the owner of several McDonald’s franchises, Kevin Foley, who decided he wanted an electric vehicle (EV) mini-truck for his new Cromer branch as a result of an accumulation of waste in the region.
“The franchise and the team are doing their best to prevent McDonald’s waste from being improperly dumped in the area, but that ultimately depends on the individual and what they do with their waste.” , said Mr. Elwin.
“Kevin came to us with a Goupil G4 cage body and asked us to create something unique that he hoped would create a cleaner environment and not produce any shows in the process.”
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“He had a budget set in mind but no concrete idea of what he specifically wanted. That meant it was time for us to get creative,” he added.
After careful consideration, The Bodycentre decided to replace the cage with a large, manufactured Happy Meal box.
“It seemed like the best option because a Happy Meal box is one of the most iconic products McDonalds has to offer,” he said.
“At first it seemed like a wacky idea, but the more we looked at the costs the more it became a realistic and exciting prospect. We came up with the idea of the ‘M’ LED light before which seemed to round off the theme nicely.” , he continued.
The Bodycentre worked with a number of local businesses to bring the project to fruition, such as Fabcon Food Systems, Unearthed Agency and Sign Force Ltd to help at different stages of the project.
He said: “Once the vehicle has passed its MOT, we thought it would be a good idea to take it out on the road and see people’s reactions.
“We couldn’t have been happier to have been involved in such a fantastic project.”
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