- KFC is rolling out new packaging this summer, with more emphasis on its red and white stripes.
- Colonel Sanders is also getting a makeover, with more details on his face.
- KFC is also adding information on how customers can safely reheat their fried chicken the next day.
- See more stories on the Insider business page.
KFC is reorganizing its packaging this summer.
The new packaging will add more of its signature red and white stripes, spelling out “Kentucky Fried Chicken” in its entirety rather than using the abbreviation KFC, and adding a ton more detail to Colonel Sanders’ face.
The fried chicken chain said the new packaging was “more modern” and reflected the identity of the brand, although it looks remarkably similar to the packaging used by KFC. in the late 1960s and 1970s.
The chain also paid tribute to its past last winter, when it re-released its 1966 and 1971 bucket models for the holidays.
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The new packaging includes reheating instructions, which the chain says is “because KFC’s fried chicken is just as good the next day.”
Chris Turner, chief financial officer of KFC’s parent company, Yum Brands, said on an earnings call in April that people had placed larger fast food orders during the coronavirus pandemic. It could mean that people have more leftovers to reheat the next day.
KFC’s chicken bucket will also get a facelift, with a new “Fried with Pride” logo. While Colonel Sanders will always dominate the front of the bucket, his back will include information on how he makes it a brand of fried chicken.
There is, however, no information on its 11 secret herbs and spices.
The new packaging also includes images telling customers to “order ahead” through its app.
Fast food chains have seen a massive increase in online orders during the pandemic, and by encouraging customers to order food through the app, businesses can collect more data on ordering behavior and find out how to generate more. of orders.
Online orders through the fast food chains’ own apps and websites, rather than through delivery apps like DoorDash and
, also generate higher margins.
KFC told Insider that all of its new paper packaging is certified by the Sustainable Forestry Initiative or the Forest Stewardship Council.
The fried chicken chain joins McDonald’s and Burger King, who also unveiled new packaging during the pandemic.