Clean Juice appoints Tripp Setliff as COO

Clean Juice®, the first and only national USDA-certified juice bar and quick-service restaurant franchise, today announced the hiring of Tripp Setliff as Chief Operating Officer (COO). In this role, Tripp will oversee all store operational initiatives, including development, supply chain, training and field support to increase average unit sales volumes and profitability, while Clean Juice continues its explosive expansion across the United States.

Tripp is a former franchised fast-casual restaurant executive who worked with Jersey brands Mike’s Subs and Cici’s Pizza. Tripp’s experience in franchise operations, development and marketing has taken him to leadership roles at Driven Brands, Inc. and Business Network International, where he most recently served as Vice President of Marketing. global.

“I am extremely humbled and grateful to have the opportunity to join such an incredible company that is focused on bringing clean, all-organic food options to people across the country,” Setliff said. “As a native of North Carolina, I am proud to be part of the Clean Juice family, where my aligned core values ​​and professional experience will be used to continue to make Clean Juice a household name while embracing the mission of the brand “Healthy in Body, Strong in Spirit” for all people and all communities.

From a leadership development perspective, Tripp will be responsible for maintaining the brand’s significant impact in the quick service restaurant segment while exploring new ways to support the implementation of scalable and efficient models. Clean Juice recently announced the signing of its 200th unit in less than 7 years and is on track to reach 500 in record time. Tripp’s goals focus not only on growing the location, but also on mentoring and building a team of health-conscious professionals to usher Clean Juice into the next era of its incredible history.

“Kat and I are very proud to welcome Tripp and his family to our Clean Juice family,” said Landon Eckles, CEO of Clean Juice. “Tripp brings a level of expertise, drive and passion that reflects our core values, and we are inspired by his commitment and vision as Clean Juice continues a historic march of growth and story-rich journey.”

Tripp received both a Bachelor of Science and a Masters of Business Administration from Liberty University in Lynchburg, Virginia. When Tripp isn’t working fine-tuning Clean Juice’s operations, he can be found coaching his kids’ sports teams or on an outdoor adventure. exploring North Carolina’s majestic Blue Ridge Mountains with his family.

Landon and Kat Eckles launched Clean Juice® in 2016 as the first and only USDA-certified juice and food bar franchise and are rooted in the scripture “a healthy body and a strong mind” (3 Johns 1- 2) and emphasize the importance of an organic plant-based diet. Clean Juice® offers organic cold-pressed juices, smoothies, acai bowls, salads, sandwiches, wraps and other healthy foods in a warm and welcoming retail experience. Over its short history, Clean Juice has racked up dozens of achievements and awards. Clean Juice continues to seek out and welcome qualified leads to its family of franchise partners. For more information about Clean Juice®, its leadership team, core values ​​and franchise opportunities, please visit or

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