By: ChopValue | 0 Actions 95 readings
Aug 05, 2021 // Franchising.com // VANCOUVER, BC – ChopValue, manufacturer of sustainable products using the circular economy model, is excited to announce its latest franchise in bustling Las Vegas. With micro-factories already in Canada and Asia, this addition will be the first in a long series in the United States, as ChopValue strives to create a micro-manufacturing network that will help rebuild better with a socially-minded approach. responsible.
A native of Las Vegas, Brooks Smith, will lead the ChopValue micro-factory to help the city rethink its approach to recycled products and sustainable living. With the support of his family who have two decades in the restaurant business by opening 12 McDonalds in the Las Vegas area, the Smiths have a proven track record and are excited to bring this innovative concept to life in their community.
The Las Vegas Valley is a world-class entertainment and dining hub that has increasingly focused on social impact and sustainability. With a population of 2.3 million people and more than 40 million visitors a year from all corners of the world before the pandemic, there is immense potential for urban harvesting for a greener future. ChopValue Las Vegas will lead by example and demonstrate with its circular economy which will be collected from hundreds of local Asian restaurants.
“Growing up in Las Vegas, we gave many their first jobs and watched them grow,” said Brooks Smith, president of ChopValue Las Vegas. “It has spanned generations and now I’m starting to see the children of these same people start to work for us. I see an emerging trend of new and young talent in the trades who want to make a positive difference, and I want to be able to do more for them. Being in the restaurant business for so long, I plan to change my narrative and try to improve my community in other ways. Instead of waiting for someone to make lasting changes in Las Vegas, I will lead the adoption of the circular economy in my hometown. “
ChopValue was founded in 2016 by Felix Böck, holder of a German diploma in wood technology and industrial engineering. He was pursuing a doctorate in structural bamboo composites in Vancouver, British Columbia, when he was inspired by the large amount of underutilized wood resources from demolished construction sites. Böck tried to implement a regional program to tackle urban wood waste, but did not generate enough interest.
Since then, the company has given a second life to more than 35 million baguettes, diverting them from landfills to set an example with a viable circular economy. After the baguettes are collected from hundreds of partner restaurants, they are sorted at local micro-factories where the production process begins and the innovative material is transformed into sustainable products and personalized solutions.
“Although the city is known for its excesses, the mega-casinos have made more eco-friendly choices in recent years. I am delighted that we can help businesses address the climate change emergency in a way that delivers significant value to employment opportunities and the creation of a new resource, ”said Felix Böck, Founder and CEO of ChopValue. “We have felt overwhelming support from Americans who shop with us online and with this new key location managed by the Smith team, we are getting closer to being as local as possible to our customers and minimizing our footprint. carbon.”
From huge solar panels to implementing food waste management solutions, Las Vegas’ commitment to more sustainable initiatives paves the way for a successful circular economy micro-factory. ChopValue Las Vegas is slated to open later this year, and Smith has already received an overwhelmingly positive response with his first contact with restaurant collection partners as well as businesses and real estate developers interested in the brand’s innovative sustainable material for personalized projects.
ChopValue Las Vegas is delighted to build the first site in a distributed waste-to-resource manufacturing network in the United States