Burger King Menu adds a hot new Whopper

As those of you who follow the ups and downs of the fast food industry already know, one of the keys to success is making sure your menu is constantly evolving.

It’s a historically successful formula, for some brands more than for others, but one thing is certain: consumers love novelty.

Keeping customers interested could be as simple as simply remixing the same ingredients in new combinations (hello, Taco Bell (YUM) – Get yum! Report Brands Inc.), or as difficult as finding something to give away that isn’t a burger or a taco that people actually want to buy.

International restaurant brands (RSQ) – Get the report from Restaurant Brands International Inc. Burger King tends to rely heavily on the old way using their classic Whopper as a base. But he still introduces new ingredients to his burgers often enough that people keep coming back to see what he comes up with next.

The brand has already been fearless enough to try even crude combinations, as it did recently in Germany with its “pregnancy cravings” promotion.

But luckily for Burger King fans, its latest addition to the Whopper family seems spicy enough to be fun, but not crazy enough to make your stomach ache just thinking about eating it.

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What’s New at Burger King

If you’re the type of person who grabs the hot sauce the moment a meal is served or asks for extra jalapenos, this new menu item is basically for you.

Called the Mango Habanero King, the new burger features two double flame-grilled patties and one single, two slices of American cheese, thick bacon, mango habanero sauce and spicy jalapeno-seeds.

Both sweet and spicy, this is another one of those limited-time specials, so it won’t be around forever. In other words, if people like it a lot, it may last longer, and if they don’t like it, it may not last at all.

The new burger is also exclusive to Burger King Canada, which also offers a Nashville Hot Chicken sandwich that also seems to be a huge hit with fans of spicy food.

As frustrating as it is that US sites don’t get burgers like this, it’s no surprise that Restaurant Brands International is launching items like this in its international market – it’s a very successful space for him lately.

“The success of our global expansion strategy is evident when looking at BURGER KING’s international growth, which includes a doubling of the number of international brand stores since 2012 to nearly 12,000 locations and approximately 60% of sales. system-wide global branding,” said the COO. Joshua Kobza said during the company’s first quarter earnings call.

Jose Cil, general manager of Restaurant Brands International, echoed a similar sentiment.

“We are pleased with the progress we continue to make internationally at BURGER KING and as restrictions continue to ease, we are optimistic that we will continue to see a rebound in sales, which, coupled with a pipeline of robust development, we expect it to drive the brand’s long-term sustainable growth for years to come,” he said.

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