Burger King is being sued like KFC and Starbucks (you won’t believe why)

There’s nothing quite like biting into a burger you saw in an advertisement and feeling the taste not of umami but of bitter disappointment.

The cheese isn’t as stretchy and the lettuce isn’t as crispy, and it certainly doesn’t look as thick and juicy.

Most people accept that what they see on TV is an idealized version of the real product. But, even if you somehow know the game, the actual reality can sometimes be a real disappointment.

The experience is common because, as most know by now, the burgers we see on screens rarely live up to their real-life fast food counterparts. But for some, the gap is big enough to take matters to court.

Is this burger big enough for you?

Earlier this week, four plaintiffs claiming to represent hundreds of others across the country filed a lawsuit claiming that Restaurant Brands International (RSQ) – Get Restaurant Brands International Inc reportBurger King-owned Burger King overstates and underbooks when it comes to the size of its Whoppers.

Filed in U.S. District Court in Miami, the class action lawsuit, first reported by the South Florida Sun-Sentinel, claims the Whoppers are featured “based on false and misleading advertising regarding size and/or the amount of ingredients contained in said menu item.”

In simpler terms, they argue that customers who bought a juicy Whopper from what they saw online or on TV were misled into buying what was actually a much smaller sandwich.

That’s all while Burger King reportedly made the Whoppers look bigger and bigger in its ads from 2017.

They further claim that this applies not just to Burger King’s regular Whoppers, but to all sandwiches, from the meatless Impossible Whopper to the Croissan’wich breakfast sandwich.

The formal claims are breach of contract, negligent misrepresentation, and unjust enrichment for which Burger King consumers owe damages and legal fees.

Burger King told TheStreet that it “does not comment on pending or potential litigation”.

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Has this ever happened before? Oh yes

Lawsuits accusing fast food companies of false advertising have now entered the canon of American culture, with different types of false advertising lawsuits appearing since at least the 1980s.

In September 2019, a New Jersey couple filed a lawsuit claiming that the two “$5 Chalupa Craving Boxes” they purchased from Yum! Brands (YUM) – Get yum! Report Brands, Inc.– Taco Bell ownership costs over $5 each ($12.98 total with tax).

In 2016, a New York woman claimed KFC’s “Family Fill Up” bucket was only half full of chicken.

Starbuck SBUX also had a lawsuit in 2018 over how much it fills its rejected cups.

“The District Court found that Starbucks cups, when filled, contain more than 14, 18, and 22 ounces – more than 2 fluid ounces bigger that the menu boards in stores represent. As a result, Starbucks consumers receive at least (and likely more than) the promised amount of drink and, therefore, are not misled by a failure to fill cups to the brim,” according to OFWLaw.com.

More often than not, these lawsuits are dismissed because they are frivolous, but sometimes some may be successful.

Energy drink maker Red Bull recently paid $13 million to settle a false advertising class action claiming it misled consumers into believing its energy drinks offered benefits beyond “d ‘a simple cup of coffee or a caffeine pill’.

Inflation is a problem, but will a slightly bigger burger really make a difference?

Plaintiffs in that lawsuit say tricking consumers into getting less meat is a particularly big problem in light of inflation: Bureau of Labor Statistics figures show meat prices have risen more than 20 % between 2022 and 2021.

“Burger King’s actions are of particular concern now that inflation, food and meat prices are very high, and many consumers, especially low-income consumers, are experiencing financial hardship,” the lawsuit states.

As the price of meat rises, such an argument may be difficult to make as people are still eating at fast food restaurants in record numbers, and many are going there as the cheapest option amid the rising cost of food. ‘grocery store.

Still, there are options.

For those who want a lot of meat, there’s always the King Yeti four-patty, six-slice cheese option from Burger Kings in Japan.

About Robert Moody

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