Another celebrity fast food meal is coming to a major chain

The age of celebrity dining shows no signs of ending anytime soon.

It all really started in 1992 when McDonald’s (MCD) – Get McDonald’s Corporation report and basketball legend Michael Jordan have collaborated to launch the McJordan Special, a quarter pound with pickles, onions, bacon and barbecue sauce.

It was popular at the time but, over the next three decades, was largely a one-off phenomenon.

It’s only been in the last few years that we’ve started to see these types of collaborations popping up from every corner – from the “Timbiebs” donut holes that Canadian Restaurants Brands International (RSQ) – Get Restaurant Brands International Inc report Tim Hortons launched with Justin Bieber the McDonald’s and Saweetie collaboration or the “Hottie Sauce” that Popeyes launched with Meghan Thee Stallion.

What’s the celebrity meal this time around?

The latest celebrity meal comes from Kentucky Fried Chicken and Grammy-nominated rapper Jack Harlow. With more than 6.5 million Instagram followers, the 24-year-old Kentucky native is a rap star whose collaboration with the fast-food chain was only a matter of time.

The premise of the celebrity fast food meal is that it includes a few popular items with an unconventional pairing or condiment chosen by the star. In his case, the Jack Harlow Meal includes a KFC spicy chicken sandwich, secret recipe fries, macaroni and cheese with a side of ranch and a cold lemonade.

The meal was devised after Harlow visited the Yum! Brands (YUM) – Get yum! Report Brands, Inc.-owned the fried chicken chain headquarters in Louisville and worked with testers to create a meal he would want to eat.

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It also comes in custom packaging that puts a design of Harlow’s face on KFC’s signature red and white containers.

Available starting June 4 in Atlanta and June 6 nationwide, the meal is meant to highlight that Harlow and KFC are from Louisville.

“Growing up, I always dreamed of being the greatest artist to come out of Kentucky,” Harlow wrote on his Instagram account on Friday. “Now I’m teaming up with @KFC, the biggest brand in Kentucky. For next year, we’re going to do great things together.”

For now, those big things also include Marlow-branded merchandise that fans can buy on KFC’s app.

In an extra effort to be extra, KFC is temporarily naming a location in Smyrna, Georgia, Jack’s Meal HQ and playing Harlow’s songs from the speakers for fans to pick up their chicken.

The Celebrity Meal May Be Weird But It Works

Harlow’s collaboration with KFC predates the Jack Harlow Meal as part of a deal for Harlow to promote the fried chicken chain’s products. Jack Harlow Kentucky Fried Chicken Favorites first launched in March 2022.

But while celebrities have always served as the promoters of certain brands, the celebrity meal is what has seen truly skyrocketing popularity over the past couple of years.

Especially among young consumers, seeing a meal designed by a face they love to listen to makes them want to try it in a way that no single product could.

“Celebrity endorsements are especially powerful with children,” Josh Golin, executive director of ad research nonprofit Fairplay, told The New York Times in April. “They start associating that celebrity with the brand, and they want that junk food even when it’s not directly advertised to them.”

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