Aloha Poke Co., the nation’s first quick and casual poke restaurant concept, today announced the opening of its first of eleven stores slated for the Houston Metro Market. The husband and wife team, Cypress’s Amanda and Corey Tabb lead Aloha Poke’s entry into the Lone Star State. The new Aloha Poke can be found in the Fairfield Town Center mall located at 29040 Highway 290, suite A05 in Cypress, Texas.
Amanda and Corey broached the idea of a quick occasional franchise in the height of the COVID-19 pandemic to diversify their financial future with a business model that created additional revenue streams, gave them more control over their current finances, while launching a generational wealth portfolio of business enterprises to leave their three daughters. While Amanda continues to have a successful career in the Texas oil and gas industry, Corey recently retired from the same industry. The husband and wife team turned to restaurant franchise concepts that promoted an environmentally friendly and sustainable food supply while providing members of their Cypress community with a premium fast and healthy food option.
“We are thrilled to be the first Aloha Poke restaurant in the state we love, the state where we raise our children,” said Amanda. “As new franchise owners, we chose Aloha Poke for several reasons, including the brand’s franchise development program, expected return on investment, ease of operation, low labor requirements. work and, above all, pure beauty and high quality nutrition. value of the brand’s dedicated menu.
Amanda and Corey further indicated that the brand’s ability to demonstrate the success behind its core values makes the decision to own a franchise business very appealing. These core values include the Aloha Poke brand promise to deliver fresh, packaged, raw sushi quality fish and ingredients quickly, its corporate governance of presenting a transparent FDD during the discovery process, smaller builds in brick and mortar and sustainable food logistics.
The planned Houston expansion nearly doubles Aloha Poke’s total franchise locations and spearheads the brand’s long-term development plan in other metropolitan areas including Dallas / Fort Worth and Austin.
“Aloha Poke Co is delighted and extremely proud to welcome Amanda and Corey to the Aloha Poke family of franchises,” said Chris Birkinshaw, CEO of Aloha Poke Co. “Houston is one of the fastest growing markets and the cultural diversity of the country and we are very happy to present the Aloha Poke brand with incredibly dedicated franchisees like the Tabb family.
According to industry analysts, the poke food market is expected to grow by $ 1.2 billion by 2024. The Aloha Poke franchise is uniquely positioned to meet this growing demand from consumers looking for new and innovative ways. eat healthier while on the go.
“Aloha Poke is the perfect example of where consumer trends are heading in the fast-paced casual space,” adds Birkinshaw. “The COVID-19 pandemic has created operational challenges for many food and beverage franchises. Our concept, while equally affected, has been successful in getting around some of the most serious issues facing restaurants today, while still being able to serve a growing trend of consumers to eat healthier, more nutrient-dense foods. . Aloha Poke’s expansion is attributed to ease of operations, sustainable food sourcing practices, low overhead costs, and a healthy, dedicated menu.
Aloha Poke Ahead of COVID-19 Learning Curve
With convenience trends rapidly accelerating due to the pandemic, the challenge for restaurateurs and brands right now is trying to cope with high labor and operating costs, d ” anticipate consumer behavior due to COVID and deliver what consumers want safely and quickly. In many ways, Aloha Poke was heading towards this fast-paced, laid-back franchise concept long before the pandemic arrived.
“The restaurant of the future was in development before the pandemic entered our lives,” said Paul Tripodes, vice president of franchise development, Aloha Poke. “Franchise operations geared towards less consumer friction, less reliance on a differentiated physical brand experience, and more emphasis on the digital experience will most likely experience fewer growth challenges in the short and long term. COVID has simply ignited the fuel of change within the food and beverage industry, with the future of restaurants being reinvented these days. “
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