5 ways to go viral on TikTok

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In today’s fast-paced world, social media is a convenient and accessible source of information and entertainment. People are captivated by the eye-catching content on their screens. In particular, TikTok has achieved global popularity in recent years, as creative content condensed into short video clips has become appealing for the purposes of self-expression, humor, education, and even a sense of community.

Many franchises and entrepreneurs have recognized this powerful platform and taken advantage of its large audience to promote their own brand. From small businesses to large corporate franchises, TikTok is a melting pot of different brands looking to expand their reach.

Related: 4 Reasons Why TikTok Should Be A Part Of Your Marketing Plan

With more and more people joining the TikTok community, businesses, including franchises, need to learn how to leverage their PR campaigns and strive to go viral by following these five strategies:

1. Participate in the latest trends

Whether it’s a popular song, a dance step, a hashtag, or a filter, staying on top of the latest viral trends is crucial. Once a viewer expresses interest in a certain type of video, the TikTok algorithm will intentionally display similar videos on that user’s “For You” page, allowing trends to gain traction. Therefore, by engaging in a trend that a lot of people like, your video will be shown more frequently to more people.

To take it to the next level, put a creative twist on the trend in a way specific to your business. In other words, you’ll gain early viewers just by joining the trend, but your video will gain more viral attention by having a new and unique angle. But because people have a short attention span and get bored easily, trends come and go quickly. To stay relevant, your brand needs to be in sync with TikTok and stay up to date with the most popular videos. So you need to be an avid TikTok user yourself, because watching other people’s content and learning successful trends is a crucial aspect of producing your own videos.

2. Appeal to subscribers

Understand that TikTok can be used strategically for business purposes, but it was originally designed for fun. You not only need to attract the entertainment of your subscribers by eliciting smiles and keeping your content light, but you also need to make sure that each video is kept short and to the point. Instead of annoying your viewers with informative messages, use quick video cuts to keep people on their toes.

It is also necessary to understand how your subscribers react and interact with your content. For example, pay attention to the comments section and see what people like and dislike so that you can act on it in future videos.

An example of a business that has successfully engaged with its TikTok subscribers is Chick Fil-A’s Port Saint Lucie franchise. Their videos are fun and creative with the brand’s mascot dancing to trendy tunes, workers creating humorous “POVs” and customers making appearances in heartwarming interactions. They’ve also pinned their most popular videos to the top of their page, which is a strategic approach to allow new viewers to immediately notice their most viral content.

Related: How to make your brand stand out on TikTok

3. Use comments and hashtags

In addition to creating individual content, a good way to market your brand is to actively engage with other TikTok users. The comments section is a great place to do this, as you can establish your presence by commenting on other users’ videos, allowing their audience to take notice of your page. Additionally, hashtags are essential as they help users find and share specific content. Because TikTok is a large-scale platform with people of varying interests, hashtags make it easy for users to navigate different topics and categories. Especially when marketing a brand, you want your page to be easily accessible to those who are interested in your products / services. In turn, you can scroll through hashtagged videos to understand how other users handle and produce similar content.

The Little Caesars Pizza TikTok is constantly engaging with its followers by responding directly in the comments section, creating video clips that address a specific comment, and encouraging viewers to comment with guessing games and other challenges. With hashtags like #ExtraCheesyJokes, #BestThingSince, and #PieItForward, they are successfully creating ways for people to easily access and contribute to their content.

Additionally, the hashtag #TruettsLuau, which is a Hawaiian-themed Fil-A Chick in Georgia, has gone viral and therefore entices tourists to film their visit and post with the hashtag, resulting in more users flock to the franchise. to capture their Hawaiian dining experience.

4. Establish partnerships

Constant user engagement can also help connect with other brands and pave the way for future collaborations. Any type of partnership, especially one with a TikTok account that has a large audience, can be extremely beneficial for growing your own business, as your brand can be promoted to its large audience.

Many brands have teamed up with famous TikTokkers to raise awareness of their brand to fans of the star. Even the Kardashians, who already have a worldwide empire of fame, have managed to promote themselves and their reality show by working with TikTok star Addison Rae. Having a TikTokker or famous icon appear in one of your posts will almost certainly help your videos to “explode” or, in other words, go viral. For example, McDonald’s has partnered with Travis Scott to create the “Travis Scott Meal”, as well as a line of products depicting the rapper. This partnership saw the franchise gain viral fame, with the hashtag #travisscottmeal receiving 76.1 million views on TikTok.

5. Give gifts

When it comes to freebies, it’s a sure-fire way to win the hearts of your consumers. Any sort of giveaway or prize will stimulate desire and competition, bringing customers to your page. Not only will people watch your content over and over again to maximize their chances of winning, but they will also send your videos to friends and thus increase your view count. Even if some viewers don’t end up actually participating in the giveaway, these kind of enticing incentives will still draw people to your page and allow them to familiarize themselves with your overall content.

It’s easy to get lost in the web of already viral videos, but by following these five steps and incorporating your own creative content, you have the potential to achieve viral fame for your own franchise brand using TikTok.

Related: 5 tips to help curious marketers get started on TikTok

About Robert Moody

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